Feb. 4, 2011 at 10:59 AM ET
This Sunday, along with many millions of other Americans, I'll tune into Super Bowl XLV, not because I'm particularly invested in the Pittsburgh Steelers or the Green Bay Packers. I'm watching for the commercials.
It's no secret that the ads have become as big a part of the national pastime as the game itself. In a TV-watching culture that's become accustomed to DVRing and fast forwarding through commercials, Super Bowl Sunday is the one day where advertisers actually may get some bang for their multi-million-dollar buck.
The experts offered a sneak peek of what to expect on TODAY:
So bring your laptop or your phone to the couch on Sunday and join the conversation here in The Clicker as we react throughout the game to ads that make us want a new car, a tastier snack or another beer.