snoop-lion

Snoop Dogg drops the Dogg and roars into reggae as Snoop Lion

July 31, 2012 at 1:35 PM ET

Craig Barritt / Getty Images /
Snoop Lion, aka Snoop Dogg, at a news conference for "Reincarnated" at Miss Lilly's in New York on July 30.

Snoop Dogg has a new trick. The rapper, going by the name Snoop Lion now, has unveiled details about his new reggae album and documentary film, "Reincarnated."

At a New York news conference on Monday, Snoop said he underwent a spiritual and artistic rebirth while in Jamaica and was given his new name by Rastafarian priests, according to news.com.au.

Entertainment Weekly reports that the hip-hop star teamed with Diplo of the dancehall crossover project Major Lazer to make the album. Take a listen to the first single, "La La La."

According to news.com.au on Monday, Snoop said he always thought he was reggae legend Bob Marley reincarnated, and that rap is no longer "a challenge."

Check out the trailer below for the Vice documentary on the making of "Reincarnated" and Snoop's smoke-filled odyssey in Jamaica.

Do you think the rapper has what it takes to find reggae success? Tell us on Facebook.

-- Written by Kurt Schlosser

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