March 24, 2012 at 7:30 PM ET
Not everyone is raving about Jessica Simpson's naked, pregnant body on the cover of April's ELLE magazine -- including some customers at a Safeway supermarket in Tuscon, Ariz.
The attention-grabbbing cover image, in which the 31-year-old star barely conceals her naked form, has been covered up with pieces of cardboard or simply turned around, the Arizona Daily star reports.
A spokeswoman for the grocery chain said it made the move to censor the cover following "multiple complaints" about the "Fashion Star" mentor's photo.
The singer said in a recent interview that that Demi Moore-aping pic was all her idea.
"They didn't even ask me to do that," she said on Ryan Seacrest's KIIS-FM radio show. "It was my idea. It kind of just seemed a natural thing for me to do."
"I'm like 170 pounds and I wanted to pose nude," she explained. "I try to be like 110 pounds. It's funny to be at your heaviest and feel the most confident. I just take such pride in being a mom! I just love my body more than ever now."