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Cosmetic changes for 'House's' Hugh Laurie

July 6, 2011 at 9:35 AM ET

What do Patrick Dempsey, Gerard Butler ... and Hugh Laurie have in common?

They're all faces of the L'Oreal Paris' line of men's cosmetics, with Laurie -- best known in the U.S. for playing a rumpled, grumpy doc on "House" -- the latest to sign on in the campaign. All three will represent its "Men Experts" line.

As Laurie says in The Belfast Telegraph, "At first I thought it was a mistake, but then I realized that L'Oreal wasn't looking for models, but real people with strong personalities who are worth it... and who aren't afraid to proclaim that using cosmetics can be a very masculine decision after all."

Added Cyril Chapuy, global brand president of L'Oreal Paris, in the Telegraph article, Hugh is "the perfect example of a modern man: genuine, uninhibited, strong and willing to pursue his passions to the end."

Undoubtedly all true, but Laurie has a bonus talent to offer the campaign that Butler and Dempsey may lack. He's genuinely funny, as evidenced by this brief promotional clip:

 

So who's a sexier L'Oreal ad man: Patrick Dempsey, Gerard Butler or Hugh Laurie? Share your thoughts on our Facebook page.

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