April 30, 2014 at 1:00 PM ET
President Barack Obama, Vice President Joe Biden and several Hollywood stars are going to the movies — for a good cause. The two politicians, along with actors Steve Carell, Daniel Craig, Benicio Del Toro, Dule Hill and "Late Night" host Seth Meyers, appear in two new public-service announcements aimed at combating sexual assault. The videos will be shown in theaters nationwide before feature films, as well as in movie theaters on military installations and ships.
"We have a big problem, and we need your help," says Craig, the current face of superspy James Bond.
"It's called sexual assault, and it has to stop," says Meyers.
The videos — one 30 seconds long, one a full minute — go on to emphasize that if a woman doesn't consent to sexual activity or is unable to give consent, such activity is a crime, and urges those who see such activity to speak up and help the victim without blaming her.
"We need all of you to be part of the solution," says the vice-president, shown seated at his desk. "This is about respect, it's about responsibility."
Biden's segment is followed by one from President Obama, who echoes the message. "It's up to all of us to put an end to sexual assault," he says. "And that starts with you."
"Because one (assault) is too many," says Craig.
The White House has a website, "1 is 2 Many," that shows the videos and offers tips for healthy relationships, startling statistics (1 in 5 young women will be a victim of sexual assault while in college), and resources for those in troubled relationships.
"I am honored to be part of such an important and crucial project," Craig said in a statement. "The message is clear and simple; everyone has a responsibility. There are no exceptions. There are no excuses. Please watch it and pass it on."
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