June 20, 2013 at 6:20 PM ET
Don't mess with the Swifties!
Clothing company Abercrombie & Fitch learned this lesson the hard way when it debuted a T-shirt that poked fun at singer Taylor Swift's seemingly endless parade of beaus.
The shirt, which read "#more boyfriends than t.s." in silver lettering, infuriated the singer's rabid fan base (known as "Swifties"), and even caused one fan to create a petition on the website change.org to have the shirt removed from the store's shelves.
"Abercrombie & Fitch: Take away "#More boyfriends than t.s." t-shirt...Because it's hurtful to Taylor Swift and Swifties everywhere!" the petition read, alongside a photo of the offending tee with a slash through it.
While the petition only garnered 95 signatures, it was enough for the brand to take notice. The store removed the shirt from its collection and changed the greeting of its public relations phone line to address the plethora of calls from angry Swift fans.
"Thank you for calling Abercrombie & Fitch public relations. If you are calling regarding the Taylor Swift T-shirt, please note this is no longer available,” the current greeting states.
In addition, a pro-Taylor message was posted on the company's Twitter account.