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updated 12/6/2010 1:55:39 PM ET 2010-12-06T18:55:39

Msnbc.com has released a ground-breaking new ad rendering system called ServeView and has rolled it out across 100% of The Msnbc Digital Network.  Benefiting both advertisers and consumers, ServeView intelligently places ads on the page when and where consumers will see them. With ServeView, advertisers are assured that every ad impression they purchase has, in fact, been seen by consumers.

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When a story page loads, consumers interact with the video, text, photos and other content on the page. As that is happening, the ServeView technology seamlessly runs on the page and will only render the ad once the ad location is within the viewable area of the consumer's display. Then and only then is the ad counted as a delivered impression. ServeView works for each individual ad on every browser and every screen size.

This page has been designed to demonstrate ServeView’s functionality.  The timers featured in each ad unit show you the time lapse between each ad being served on the page.  Click any of the links below for more examples of ServeView on the The Msnbc Digital Network

· Msnbc.com Small Business Fastest Growing Small Company

· Msnbc.com Tech Wireless iPhone Story

· TODAYshow.com Food&Wine Antelope Recipe

· Msnbc.com Active Travel Zion National Park Story

Engagement metrics are already proving value with click-thru performance of 2-3 times greater than industry averages.  In addition to better performing ads, marketers benefit from optimized ad views without any effects or changes to standard ad delivery practices in use today. To learn more about the Flexible Ad Palette available with ServeView on msnbc.com, Click Here.   

Where can I get more information about ServeView?
You can read a blog post written by our developers about the technology behind ServeView by visiting www.ServeView.com.

Photos: ServeView Ad Showcase

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  1. 300X600 units are served with ServeView technology and follow the user down the page. We have see click-thru increases up to 3X the industry standard. () Back to slideshow navigation
  2. ServeView delivers 300X250 ads next to slide shows and related content within a sponsored section. () Back to slideshow navigation
  3. 976X500 Ad Slice allows advertisers to share video, content, interactive tools without users leaving the site. () Back to slideshow navigation
  4. Video pre-roll via ServeView launches only when users engage. Guarantees ads only shown when seen. () Back to slideshow navigation
  5. Record breaking performance metrics prove the value of ServeView technology () Back to slideshow navigation
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  2. Editor's note:
    This image contains graphic content that some viewers may find disturbing.

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  3. Editor's note:
    This image contains graphic content that some viewers may find disturbing.

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  4. Editor's note:
    This image contains graphic content that some viewers may find disturbing.

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