Today's Fresh Blogs...

• Will 'SmartAds' Give Yahoo An Edge In Online Display Advertising?

  Published: August 15, 2007, 10:18 am

  Tags: Yahoo Display Ads

  Wall Street Journal explores Yahoo's recently debuted "SmartAds" (prior coverage here), which mix behavioral targeting with other forms of targeting and dynamic elements to deliver a reportedly better response to display advertisers. The new ad platform was tested in Yahoo Travel and reportedly performed well (2x to 3x CTRs of normal display ads)

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• Yahoo's Right Media Serves Up Trojan Ads For Three Weeks

  Published: September 11, 2007, 9:53 am

  Tags: Yahoo Display Ads

  feeds Trojan-laced ads to MySpace and PhotoBucket users from The Register reports that Yahoo's newly acquired Right Media served up ads with Trojan viruses for three weeks during the month of August. The flash ads reportedly contained a file that installed a Trojan back door on vulnerable Windows machines running Internet Explorer. The

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• Yahoo Nabs Bebo Display Ad Deal

  Published: September 12, 2007, 10:18 am

  Tags: Yahoo Display Ads

  has Facebook and now Yahoo has become the exclusive display ad provider for popular social networking site Bebo. Bebo reportedly has 38 million users globally, with its most popular sites in the UK and Ireland, although the company is based in San Francisco. Bebo search has been "powered by Yahoo" since roughly June of this year. And

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• Yahoo Takes A "Shine" To Women 25 To 54

  Published: March 31, 2008, 10:54 am

  Tags: Yahoo Display Ads

  the perfection of Yahoo's vertical strategy is its new blog-inspired site Shine. It's a broad mix of content from publisher partners such as Hearst Communications, Rodale, and Cond Nast. It also aggregates and links to third party content and is encouraging users to blog on the site. Unlike Yahoo content-specific sites like Food, Shine

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• Yahoo Rolls Out More Details About APEX/AMP

  Published: April 7, 2008, 8:57 am

  Tags: Yahoo Display Ads

  the intended Q3 rollout of Yahoo's new ambitious, integrated ad platform -- what President Sue Decker previously called "APEX" (advertiser-publisher exchange) and is now apparently being called "AMP." Click to continue reading...

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• Will Yahoo Create An Open Ad Profile?

  Published: April 30, 2008, 9:55 am

  Tags: Yahoo Display Ads

  Yahoo's mantra these days is openness. To that end, Yahoo may create the ability for users to view their ad profiles -- the data that's being used to target them with advertising on Yahoo and its extended network. Yahoo EVP Jeff Weiner, who spoke at the Economics of Social Media conference in LA yesterday, suggested that he'd like to see such a

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