Today's Fresh Blogs...

• Top Ten Web Analytics Blogs: July 2007

  Published: July 27, 2007, 3:07 am

  Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Search Engine Marketing

  list of top ranked blogs on web analytics: Rank July ‘07 Rank July ‘06 Top Web Analytics Blogs Score 1 3 Occam’s Razor by Avinash Kaushik 88 2 New Google Analytics Blog by Jeff Gills 86 3 1 Web Metrics Guru by Marshall Sponder 79 4 New Web Analytics World by Manoj Jasra 72 5 New WebAnalytics.be Blog by Aur lie

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• What Makes A Great Conference? Lessons From Shop.Org.

  Published: July 24, 2007, 4:24 am

  Tags: Customer Satisfaction, Leadership, Marketing Tips, Web Analytics, Web Metrics, Usability, Search Engine Marketing, Blogging

  the next generation of their website redesigns and the process that they used to come up with those designs. They did this while their competitors were sitting in the audience. And neither redesign had actually launched. Share the love, knowing that many will benefit. Is that not nice? Now I agree that this is not everyone’s cup of tea, but

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• I Got No Ecommerce. How Do I Measure Success?

  Published: July 17, 2007, 3:33 am

  Tags: Analytics, Customer Satisfaction, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Usability, Search Engine Marketing, Measure Success Of Your Website, Non Ecommerce Metrics, Web Analytics Kpis

  of it about non-ecommerce websites, metrics and KPI’s. I hope to shift that imbalance a little bit with this post. :) With a tweak here and a tweak there along with a understanding of your outcomes and you can measure any type of website effectively. I am not going to talk about lead generation websites here since metrics similar to

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• The People Of Web Analytics: An Hour A Day

  Published: July 10, 2007, 3:09 am

  Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Web Insights

  ado here are the people of Web Analytics: An Hour A Day: It is hard to pick favorites but this was such a meaningful picture to me, the book that came from Occam’s Razor the blog at the Parish: *All Saints’, Ockham with Hatchford and Downside. It was founded in the 11th century (and was added to in the 13th and 14th century).

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• Find You Web Analytics Soul Mate (How To Run An Effective Tool Pilot)

  Published: July 3, 2007, 3:20 am

  Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Search Engine Marketing, How To Select A Web Analytics Tool, Web Analytics Pilot

  to cover to run a flawless web analytics tool pilot on your website and make the best possible choice. A bit from Steve and a bit from me. It is important to realize at the outset that the average time from implementing a vendor to realizing you made a mistake to making the decision to switch to getting the new vendor implemented in is

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• Web Analytics Data Sampling 411

  Published: June 28, 2007, 3:20 am

  Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Search Engine Marketing, Data Sampling, Data Sampling Choices, Data Sampling Options, Web Analtyics Data Sampling

  impacts a minority of web analytics practitioners, normally only those with large websites with millions of page views per month / week / day. I know that there are lots of you out there. :) When you are generating that much data from your website with your javascript tag based solutions there are a couple of “delightful”

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• Podcast: Rules, Controversy, People, Success Tips (& talking really fast!)

  Published: June 26, 2007, 3:21 am

  Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Search Engine Marketing, 10 90 Rule, 80 20 Rule, Data Driven Organizations, Enterprise Class Web Analytics, The Search Long Tail, Web Analytics An Hour A Day, Web Analytics Podcas

  The importance of process in web analytics. My 2 rules of Web Analysis. How web analysts should spend their day? How to find your next great web analyst? The Trinity approach to web analytics. Closing thought: the one report you all can take advantage of right away. Download: Grokcast: Interview with Avinash Kaushik (Part 2) (15 mins

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• 4 Experts, 5 Cities, 35 Of You In Each. Come Have A Conversation.

  Published: June 22, 2007, 3:11 am

  Tags: Analytics, Customer Satisfaction, Marketing Tips, Voice Of Customer, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Usability, Search Engine Marketing, Avinash Kaushik, Omniture, Performance Marketing Workshop, Web Analytics Seminar, Zaaz

  new book: Actionable Web Analytics. Brent has worked in the web analytics industry for a number of years and is currently the VP of Strategic Marketing, Omniture. He has been there and done that lots. If you are reading this blog you know me and my background. Here is a summary of the presentations (click here for detailed workshop

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• Six Data Visualizations That Rock!

  Published: June 19, 2007, 3:42 am

  Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Amazon Com, Clicktracks, Feedburner, Google Analytics, Heat Map Tables, Lifetime Rank, Tag Clouds, Titlez, Web Analytics Data Visualization

  life in a world (especially Web Analytics) where it is hard to find lots of examples of great data visualizations. This post covers seven interesting and every day examples of illustrating data. Each does something unique and something different and helps make the world a better place: #1: FeedBurner City Tag Cloud. #2: FeedBurner Subscribers

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• ACCM Reflections: What Matters To You & How Long It Will Take!

  Published: June 14, 2007, 3:42 am

  Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, 10 90 Rule, 80 20 Rule, Accm, Blinds Com, How To Select A Consultant, How To Select A Web Analytics Tool, Master Metric, Stratigent

  identified his critical few metrics, he has identified one singular metric against which he judges the success of his website. Just one metric. In a world where we have so much data and confusion this comes as a cool breeze on a hot summer day. For blinds.com it is Gross Margin Per Visitor. Everything they measure and optimize on their website

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• My Friend John

  Published: June 12, 2007, 2:01 am

  Tags: Web Analytics, Web Metrics, Web Insights, Clicktracks, Jim Sterne, John Marshall, Web Analytics

  and more. I had skipped the web analytics books (trust me the irony of that statement does not escape me), sadly not being the textbook type (though I am a voracious reader). My education was working on problems in real life, trying different solutions, taking risks, not getting boxed in, and consuming every word on the web analytics yahoo forum

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• Web Analytics: An Hour A Day

  Published: June 6, 2007, 4:00 am

  Tags: Analytics, Customer Satisfaction, Marketing Tips, Voice Of Customer, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Usability, Search Engine Marketing, Blogging, Analytics Book, Web Analytics Book, Web Analytics An Hour A Day, Web Decision Making, Web Met

  and Search Specialists and Web Designers and User Researchers and Website Administrators and Website Owners and HiPPO’s and of course Web Analysts. If you have no experience with Web Analytics then you’ll learn what it is and the nitty gritty of data collection and core metrics such as Visits and Time on Site and Bounce Rate and Top

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• Searchnomics 2007 Conference (and Robbin Steif)

  Published: June 5, 2007, 3:59 am

  Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Search Engine Marketing

  pleased to announce that WikiWebAnalytics.com is now up and running. WikiWebAnalytics.com is THE place to provide details, articles, lore, and information about the world of web analytics. http://www.wikiwebanalytics.com/ This wiki is meant to provide an online resource for web analytics professionals and people wanting to know more about web

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• Redefining Conventional Wisdom On Enterprise Class Web Analytics

  Published: May 31, 2007, 3:12 am

  Tags: Analytics, Marketing Tips, Voice Of Customer, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Search Engine Marketing, Clicktracks, Coremetrics, Enterprise Class Web Analytics, Hbx, Omniture, Unica Netinsights, Visual Sciences, Web Analytics Tools Selectio

  and are excited about what WebTrends Dynamic Search does. At the emetrics summit Cnet shared that they have eleven web analytics / business intelligence applications (off the shelf and built in house) serving the needs of their internal company users. Does this mean Cnet, a all web business, finds Omniture, their website analytics package, to

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• Emetrics SFO Reflections: Deliberate, Dig, Understand, Throw A Feast!

  Published: May 29, 2007, 3:18 am

  Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Content Consumption And Visit Distribution, Deliberate Your Data, Digging Into Data, Emetrics Summit

  channel. Turns out that the website was not answering all the questions, but it was effective in driving customers to call where they no only got the questions answered but also ended up buying more! Net net the campaign was declared a success and (below) yielded some excellent merchandizing options on how to promote and sell the Perl on the

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