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Today's Fresh Blogs...| Top Ten Web Analytics Blogs: July 2007 |
| Published: July 27, 2007, 3:07 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Search Engine Marketing |
| list of top ranked blogs on web analytics: Rank July ‘07 Rank July ‘06 Top Web Analytics Blogs Score 1 3 Occam’s Razor by Avinash Kaushik 88 2 New Google Analytics Blog by Jeff Gills 86 3 1 Web Metrics Guru by Marshall Sponder 79 4 New Web Analytics World by Manoj Jasra 72 5 New WebAnalytics.be Blog by Aur lie |
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| I Got No Ecommerce. How Do I Measure Success? |
| Published: July 17, 2007, 3:33 am |
| Tags: Analytics, Customer Satisfaction, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Usability, Search Engine Marketing, Measure Success Of Your Website, Non Ecommerce Metrics, Web Analytics Kpis |
| For example you update your website ten times each month. If you have 100% loyal visitor base then they should be visiting your website ten times each month. Are they? What’s your number? Is it going up over time? Action: 1) Identify a goal for your non-ecommerce website for the # of visits you expect from the traffic to your website in a |
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| The People Of Web Analytics: An Hour A Day |
| Published: July 10, 2007, 3:09 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Web Insights |
| about the pictures are the insights into who the people behind the pictures are and what they are all about. So without further ado here are the people of Web Analytics: An Hour A Day: It is hard to pick favorites but this was such a meaningful picture to me, the book that came from Occam’s Razor the blog at the Parish: *All |
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| Find You Web Analytics Soul Mate (How To Run An Effective Tool Pilot) |
| Published: July 3, 2007, 3:20 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Search Engine Marketing, How To Select A Web Analytics Tool, Web Analytics Pilot |
| to cover to run a flawless web analytics tool pilot on your website and make the best possible choice. A bit from Steve and a bit from me. It is important to realize at the outset that the average time from implementing a vendor to realizing you made a mistake to making the decision to switch to getting the new vendor implemented in is |
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| Web Analytics Data Sampling 411 |
| Published: June 28, 2007, 3:20 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Search Engine Marketing, Data Sampling, Data Sampling Choices, Data Sampling Options, Web Analtyics Data Sampling |
| impacts a minority of web analytics practitioners, normally only those with large websites with millions of page views per month / week / day. I know that there are lots of you out there. :) When you are generating that much data from your website with your javascript tag based solutions there are a couple of “delightful” |
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| Podcast: Rules, Controversy, People, Success Tips (& talking really fast!) |
| Published: June 26, 2007, 3:21 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Search Engine Marketing, 10 90 Rule, 80 20 Rule, Data Driven Organizations, Enterprise Class Web Analytics, The Search Long Tail, Web Analytics An Hour A Day, Web Analytics Podcas |
| The importance of process in web analytics. My 2 rules of Web Analysis. How web analysts should spend their day? How to find your next great web analyst? The Trinity approach to web analytics. Closing thought: the one report you all can take advantage of right away. Download: Grokcast: Interview with Avinash Kaushik (Part 2) (15 mins |
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| 4 Experts, 5 Cities, 35 Of You In Each. Come Have A Conversation. |
| Published: June 22, 2007, 3:11 am |
| Tags: Analytics, Customer Satisfaction, Marketing Tips, Voice Of Customer, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Usability, Search Engine Marketing, Avinash Kaushik, Omniture, Performance Marketing Workshop, Web Analytics Seminar, Zaaz |
| be able to apply the insights regardless of what web analytics tool you use. For an Analytics Evangelist, me, it really does not get better than this, go out an truly evangelize the power of data and web analytics and organizational transformation. I hope you’ll consider attending this fun workshop, and hope to meet some of the |
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| Six Data Visualizations That Rock! |
| Published: June 19, 2007, 3:42 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Amazon Com, Clicktracks, Feedburner, Google Analytics, Heat Map Tables, Lifetime Rank, Tag Clouds, Titlez, Web Analytics Data Visualization |
| old fashioned actionable insights. 2) Lifetime Average. I absolutely adore this number. It is so rare to find it in any web analytics report / package but it is so easy to see how it gives you key context to your current and historical performance. (What’s your best and worst conversion rate? Do you know your 7-day, 30-day, 90-day |
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| ACCM Reflections: What Matters To You & How Long It Will Take! |
| Published: June 14, 2007, 3:42 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, 10 90 Rule, 80 20 Rule, Accm, Blinds Com, How To Select A Consultant, How To Select A Web Analytics Tool, Master Metric, Stratigent |
| he judges the success of his website. Just one metric. In a world where we have so much data and confusion this comes as a cool breeze on a hot summer day. For blinds.com it is Gross Margin Per Visitor. Everything they measure and optimize on their website is in service of that metric. Amongst the benefits of this clarity is that now there is |
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| My Friend John |
| Published: June 12, 2007, 2:01 am |
| Tags: Web Analytics, Web Metrics, Web Insights, Clicktracks, Jim Sterne, John Marshall, Web Analytics |
| I had been a “web analytics manager” (in reality it was just me and Michelle and Excel) for a few months when my manager, Blaire Hansen, suggested that I should perhaps attend a conference in San Francisco that had a session on Web Analytics by a “famous guy”. I had been in my job for just a few months when |
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| Web Analytics: An Hour A Day |
| Published: June 6, 2007, 4:00 am |
| Tags: Analytics, Customer Satisfaction, Marketing Tips, Voice Of Customer, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Usability, Search Engine Marketing, Blogging, Analytics Book, Web Analytics Book, Web Analytics An Hour A Day, Web Decision Making, Web Met |
| Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner’s in the trenches perspective on web analytics. It is a book about Web Analytics 2.0. The book will turbocharge your execution capabilities. Immediately actionable web analytics (your biggest worries |
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| Redefining Conventional Wisdom On Enterprise Class Web Analytics |
| Published: May 31, 2007, 3:12 am |
| Tags: Analytics, Marketing Tips, Voice Of Customer, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Search Engine Marketing, Clicktracks, Coremetrics, Enterprise Class Web Analytics, Hbx, Omniture, Unica Netinsights, Visual Sciences, Web Analytics Tools Selectio |
| Visual Sciences / Omniture / WebTrends / Microsoft Gatineau. Or that ClickTracks / Omniture / NetInsight / WebTrends is not right for you. Some personal illustrative stories: A recent client of mine did not need to spend $1.4 million on the most expensive web analytics tool money can buy. They spent that much money in under two years and moved |
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| Emetrics SFO Reflections: Deliberate, Dig, Understand, Throw A Feast! |
| Published: May 29, 2007, 3:18 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Content Consumption And Visit Distribution, Deliberate Your Data, Digging Into Data, Emetrics Summit |
| what are visitors to our website looking at”. I am sure the insights will scream out at you. 86% of the content was being consumed by 23% of the visitors. For 25% of the visitors were looking at 4% of the content (Research). You can see how this translates into a richer understanding of 1) where the website was focused at that time and |
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| Excellent Analytics Tip #11: Measure Effectiveness Of Your Web Pages |
| Published: May 21, 2007, 3:51 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Improve Web Pages, Key Page Level Metrics, Key Performance Indicators, Web Analysis |
| of individual pages on a website. It is perhaps a reflection of my belief that we already focus way too much on micro reporting on our websites, most of which is comprised of too much page level analysis. [For my point of view on how to start your analysis please see this post: Getting Started With Web Analytics: Step One - Glean Macro |
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| Tips For Measuring Success Of Your Blog (365 Days In Numbers) |
| Published: May 16, 2007, 3:46 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Blogging, Blog Metrics Framework, Key Metrics For Blogs And Social Media, Key Performance Indicators, Kpis For Blogs, Measuring Blog Success |
| than Unique Visitors using a web analytics tool like ClickTracks or Google Analytics or Omniture or WebTrends or HBX etc. But here is the important point: Look at trends. Over time if your trend is going in the right direction you are doing fine. See the last two columns above. While I think that looking at the combo metric is optimal, if you |
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