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Today's Fresh Blogs...| Top Ten Web Analytics Blogs: July 2007 |
| Published: July 27, 2007, 3:07 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Search Engine Marketing |
| list of top ranked blogs on web analytics: Rank July ‘07 Rank July ‘06 Top Web Analytics Blogs Score 1 3 Occam’s Razor by Avinash Kaushik 88 2 New Google Analytics Blog by Jeff Gills 86 3 1 Web Metrics Guru by Marshall Sponder 79 4 New Web Analytics World by Manoj Jasra 72 5 New WebAnalytics.be Blog by Aur lie |
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| What Makes A Great Conference? Lessons From Shop.Org. |
| Published: July 24, 2007, 4:24 am |
| Tags: Customer Satisfaction, Leadership, Marketing Tips, Web Analytics, Web Metrics, Usability, Search Engine Marketing, Blogging |
| conference with a focus on analytics. And that it was, almost perfectly. The people in attendance were from the most name brand ecommerce retailers of all sorts. Orbitz. Gap. Okley. REI. Hotels.Com. Wal-Mart. Bath & Body Works. Sears.Com. Patagonia. QVC. BestBuy.Com. Nike. Borders.Com. See the diversity? Lots. Yet almost everyone there |
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| I Got No Ecommerce. How Do I Measure Success? |
| Published: July 17, 2007, 3:33 am |
| Tags: Analytics, Customer Satisfaction, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Usability, Search Engine Marketing, Measure Success Of Your Website, Non Ecommerce Metrics, Web Analytics Kpis |
| button in Google Analytics (or in your favorite web analytics application). Loyalty, Recency, Length of Visit, Depth of Visit. The goal is to use web analytics data to interpret success of a visit to your website. I am embarrassed to admit that until a couple months ago I did not even realize how well these were laid out in GA. I |
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| The People Of Web Analytics: An Hour A Day |
| Published: July 10, 2007, 3:09 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Web Insights |
| ado here are the people of Web Analytics: An Hour A Day: It is hard to pick favorites but this was such a meaningful picture to me, the book that came from Occam’s Razor the blog at the Parish: *All Saints’, Ockham with Hatchford and Downside. It was founded in the 11th century (and was added to in the 13th and 14th century). |
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| Find You Web Analytics Soul Mate (How To Run An Effective Tool Pilot) |
| Published: July 3, 2007, 3:20 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Search Engine Marketing, How To Select A Web Analytics Tool, Web Analytics Pilot |
| and save it for your future web analytics tool’s pilot. AK’s Web Analytics Tool Evaluation “Tips From A Tough Life”: In completely random order (with a bit of clean up and some additions)…. * Time: Make sure you tell them that the six weeks for the pilot start after you confirm that the solution (tag) is |
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| Web Analytics Data Sampling 411 |
| Published: June 28, 2007, 3:20 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Search Engine Marketing, Data Sampling, Data Sampling Choices, Data Sampling Options, Web Analtyics Data Sampling |
| impacts a minority of web analytics practitioners, normally only those with large websites with millions of page views per month / week / day. I know that there are lots of you out there. :) When you are generating that much data from your website with your javascript tag based solutions there are a couple of “delightful” |
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| Podcast: Rules, Controversy, People, Success Tips (& talking really fast!) |
| Published: June 26, 2007, 3:21 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Search Engine Marketing, 10 90 Rule, 80 20 Rule, Data Driven Organizations, Enterprise Class Web Analytics, The Search Long Tail, Web Analytics An Hour A Day, Web Analytics Podcas |
| The importance of process in web analytics. My 2 rules of Web Analysis. How web analysts should spend their day? How to find your next great web analyst? The Trinity approach to web analytics. Closing thought: the one report you all can take advantage of right away. Download: Grokcast: Interview with Avinash Kaushik (Part 2) (15 mins |
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| 4 Experts, 5 Cities, 35 Of You In Each. Come Have A Conversation. |
| Published: June 22, 2007, 3:11 am |
| Tags: Analytics, Customer Satisfaction, Marketing Tips, Voice Of Customer, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Usability, Search Engine Marketing, Avinash Kaushik, Omniture, Performance Marketing Workshop, Web Analytics Seminar, Zaaz |
| insights regardless of what web analytics tool you use. For an Analytics Evangelist, me, it really does not get better than this, go out an truly evangelize the power of data and web analytics and organizational transformation. I hope you’ll consider attending this fun workshop, and hope to meet some of the blog/book readers on the road. |
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| Six Data Visualizations That Rock! |
| Published: June 19, 2007, 3:42 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Amazon Com, Clicktracks, Feedburner, Google Analytics, Heat Map Tables, Lifetime Rank, Tag Clouds, Titlez, Web Analytics Data Visualization |
| Make Analysis Connectable, Analytics V2). Analytics of any sort is hard enough for most, except perhaps the gifted, and a solid visualization of even the most complex data has an amazing power to transcend complexity and make life for the every day Marketer, Analyst, Ms. Somebody or Mr. Nobody just a tiny bit easier. But more than anything good |
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| ACCM Reflections: What Matters To You & How Long It Will Take! |
| Published: June 14, 2007, 3:42 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, 10 90 Rule, 80 20 Rule, Accm, Blinds Com, How To Select A Consultant, How To Select A Web Analytics Tool, Master Metric, Stratigent |
| A Competitive Advantage With Web Analytics Why? How long to nirvana! A while back I had written a post titled: Web Analysis: In-house or Out-sourced or Something Else?. It outlined the life cycle that any company has to go through to get to greatness and the role of consultants / outside experts in that process. Someone commented on that post and |
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| My Friend John |
| Published: June 12, 2007, 2:01 am |
| Tags: Web Analytics, Web Metrics, Web Insights, Clicktracks, Jim Sterne, John Marshall, Web Analytics |
| I had been a “web analytics manager” (in reality it was just me and Michelle and Excel) for a few months when my manager, Blaire Hansen, suggested that I should perhaps attend a conference in San Francisco that had a session on Web Analytics by a “famous guy”. I had been in my job for just a few months when |
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| Web Analytics: An Hour A Day |
| Published: June 6, 2007, 4:00 am |
| Tags: Analytics, Customer Satisfaction, Marketing Tips, Voice Of Customer, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Usability, Search Engine Marketing, Blogging, Analytics Book, Web Analytics Book, Web Analytics An Hour A Day, Web Decision Making, Web Met |
| Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner’s in the trenches perspective on web analytics. It is a book about Web Analytics 2.0. The book will turbocharge your execution capabilities. Immediately actionable web analytics (your biggest worries |
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| Searchnomics 2007 Conference (and Robbin Steif) |
| Published: June 5, 2007, 3:59 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Search Engine Marketing |
| pleased to announce that WikiWebAnalytics.com is now up and running. WikiWebAnalytics.com is THE place to provide details, articles, lore, and information about the world of web analytics. http://www.wikiwebanalytics.com/ This wiki is meant to provide an online resource for web analytics professionals and people wanting to know more about web |
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| Redefining Conventional Wisdom On Enterprise Class Web Analytics |
| Published: May 31, 2007, 3:12 am |
| Tags: Analytics, Marketing Tips, Voice Of Customer, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Search Engine Marketing, Clicktracks, Coremetrics, Enterprise Class Web Analytics, Hbx, Omniture, Unica Netinsights, Visual Sciences, Web Analytics Tools Selectio |
| Visual Sciences / Omniture / WebTrends / Microsoft Gatineau. Or that ClickTracks / Omniture / NetInsight / WebTrends is not right for you. Some personal illustrative stories: A recent client of mine did not need to spend $1.4 million on the most expensive web analytics tool money can buy. They spent that much money in under two years and moved |
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| Emetrics SFO Reflections: Deliberate, Dig, Understand, Throw A Feast! |
| Published: May 29, 2007, 3:18 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Content Consumption And Visit Distribution, Deliberate Your Data, Digging Into Data, Emetrics Summit |
| channel. Turns out that the website was not answering all the questions, but it was effective in driving customers to call where they no only got the questions answered but also ended up buying more! Net net the campaign was declared a success and (below) yielded some excellent merchandizing options on how to promote and sell the Perl on the |
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