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Today's Fresh Blogs...| Elizabeth: The Golden Age poster |
| Published: September 4, 2007, 5:00 pm |
| Tags: Posters, Universal Pictures, Movie Marketing |
| I really like this new poster for Elizabeth: The Golden Age. It looks and feels very much like a book cover and shows star Cate Blachett in all her queenly regality. I also like how the lettering at the bottom is like it’s been cut out of the black to expose the picture below it. If you look between the letters of the title treatment |
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| Director Cohen blogging Mummy sequel's production |
| Published: September 5, 2007, 10:30 am |
| Tags: New Media, Universal Pictures, Movie Marketing |
| Director Rob Cohen has begun a production blog as he begins work on the next sequel to The Mummy, subtitled Tomb of the Dragon Emperor. In Production with Rob Cohen just has a couple introductory posts up so far but it’s interesting to read Cohen talking about overcoming his initial hesitance to start a blog of any sort. The site is built |
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| Elizabeth: The Golden Age official website |
| Published: September 14, 2007, 9:51 am |
| Tags: Websites, Universal Pictures, Movie Marketing |
| Pictures has launched the official website for the Cate Blanchett-starring Elizabeth: The Golden Age. The site is laid out quite nicely and with a very classic look and feel to it. Each category of content is given a relevant name, so Downloads is also labeled “Artifacts” and such like that. The poster’s copy point is |
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| Hulk, Iron Man licensing images |
| Published: September 21, 2007, 1:35 pm |
| Tags: Universal Pictures, Paramount Pictures, Movie Marketing, Tie Ins |
| SuperHeroHype has glimpses at the images Marvel seems to have begun using on licensed merchandise for both The Incredible Hulk and Iron Man. Neither of them are all that exciting, and certainly don’t stand up as stand-alone pieces of marketing art. The Hulk’s is especially week, showing a character that seems to be not so much muscled |
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| Universal shuffles Rogue, Focus responsibilities |
| Published: October 17, 2007, 12:00 pm |
| Tags: Universal Pictures, Movie Marketing, Rogue Pictures, Focus Features |
| Pictures has made some changes to what falls under the purview of Rogue Pictures and Focus Features, reports The Hollywood Reporter. Under the new org chart, Universal will now be responsible for the distribution and marketing of films from Rogue. That could give significantly more marketing power to Rogue’s slate of arthouse and |
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| Hellboy 2 official website |
| Published: October 18, 2007, 3:40 pm |
| Tags: Websites, Universal Pictures, Movie Marketing |
| Universal has launched the official website for Hellboy 2, the long-in-gestation sequel to the comic adaptation. The site is laid out really, really nicely - kind of like a personalized homepage, with different content sections blocked around the site. There’s all the usual content, but they also included an RSS feed so you can subscribe to |
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| American Gangster widget |
| Published: October 19, 2007, 10:11 am |
| Tags: New Media, Universal Pictures, Movie Marketing |
| more really cool thing that Universal is doing to promote American Gangster to follow up on my Facebook post below. Through Facebook they’re promoting a widget you can add to your social network profile, Google personalized homepage or blog sidebar. Here’s how it looked when I added it to my iGoogle homepage. The widget plays |
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| Charlie Wilson's War poster |
| Published: October 30, 2007, 5:00 pm |
| Tags: Posters, Universal Pictures, Movie Marketing |
| This poster for the Tom Hanks/Julia Roberts/Philip Seymour Hoffman political drama Charlie Wilson’s War is, if you’ll please excuse me, just awful. For one thing, there’s absolutely no visual design to it. It’s Hanks and Roberts looking very stiff while Hoffman leers ion the background. For another thing, the campy copy |
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| Incredible Hulk to have Super Bowl spot? |
| Published: November 14, 2007, 10:45 am |
| Tags: Advertising, Movie Marketing, Tv Spots, Universal Pictures |
| it’s pretty nervy of Universal to play this card again. |
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| Wanted's MySpace page |
| Published: November 15, 2007, 1:00 pm |
| Tags: Movie Marketing, Myspace, Universal Pictures |
| Universal has created a MySpace page for Wanted, their adaptation of a Mark Millar graphic novel about a secret society of assassins and the young man who unwittingly becomes part of that. The page is surprisingly un-cluttered for a MySpace layout. The trailer is at the top and to the side is a really text-heavy synopsis of the movie’s |
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| New Hellboy 2 character posters |
| Published: November 29, 2007, 4:38 pm |
| Tags: Movie Marketing, Posters, Universal Pictures |
| Universal has unleashed the first real bit of poster art, excluding the Comic-Con teaser last summer, for Hellboy 2: The Golden Army. These two are character posters for Liz Sherman, played by Selma Blair, and Abe Sapien, who is physically played by Doug Jones but voiced by David Hyde Pierce. Both are great since these are very distinctive |
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| Hellboy character poster revealed |
| Published: November 30, 2007, 4:22 pm |
| Tags: Movie Marketing, Posters, Universal Pictures |
| The Hellboy official website has finally updated with the character one-sheet for the title character himself as part of the Hellboy 2: The Golden Army campaign. This being one of the all-time greatest character designs ever it’s no surprise that the poster is quite cool. It’s the same sort of extreme close-up we got with the Liz |
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| All three Hellboy 2 character posters |
| Published: November 30, 2007, 11:22 pm |
| Tags: Movie Marketing, Posters, Universal Pictures |
| I was reading Gus’ post on the Hellboy 2 character posters and noticed something. He says they’re not that exciting because we’ve seen these characters before. But that’s the advantage that sequels have, they can use the characters we’ve come to know in previous installments as marketing hooks in and of themselves. |
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| Welcome Home Roscoe Jenkins trailer |
| Published: December 10, 2007, 1:00 pm |
| Tags: Movie Marketing, Trailers, Universal Pictures |
| Wow. Just…wow. In Welcome Home Roscoe Jenkins Martin Lawrence - who I do occasionally enjoy when he’s relaxing and not trying so damn hard to be *!*FUNNYY*!* - plays a Dr. Phil type lifestyle advice tele-doc who travels home to show off his fiancee to his folksy, embarrassing family. There are a few moments of genuine comedy amid the |
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| Charlie Wilson's War sponsors THR's search |
| Published: December 12, 2007, 5:25 pm |
| Tags: Advertising, Movie Marketing, Universal Pictures |
| site and notice that Universal Pictures has an ad for Charlie Wilson’s War that actually wraps around the site’s search box. There’s a small screen grab - that’s essentially actual size - to the right. Sponsoring site functionality is far different from just running an ad on the site. Fox Searchlight has what I now |
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