Today's Fresh Blogs...

• Fox lines up promotions for FF2 home video release

  Published: September 4, 2007, 2:00 pm

  Tags: 20th Century Fox, Advertising, Home Video, Movie Marketing, Tie Ins

  As 20th Century Fox prepares for the DVD release of Fantastic Four: Rise of the Silver Surfer, the studio is signing a number of promotional partners, reports PROMO. Dodge will be returning with in-store signage and movie clips playing on indoor screens. Levitz Furniture, AAA, Kellogg’s, Continental Tires, Panasonic and the U.S. Postal

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• Sony planning massive Spider-Man 3 DVD campaign

  Published: September 20, 2007, 3:30 pm

  Tags: Sony Pictures, Home Video, Movie Marketing, Tie Ins

  Both Video Business (via Newsarama) and Brandweek (by Becky Ebenkamp, whom I also met at a client gig in L.A. but didn’t have too much time to chat with) have stories about the massive effort Sony is planning for the home video debut of Spider-Man 3. Much of the effort revolves around cross-promotions with consumer-packaged goods brands such

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• Hulk, Iron Man licensing images

  Published: September 21, 2007, 1:35 pm

  Tags: Universal Pictures, Paramount Pictures, Movie Marketing, Tie Ins

  SuperHeroHype has glimpses at the images Marvel seems to have begun using on licensed merchandise for both The Incredible Hulk and Iron Man. Neither of them are all that exciting, and certainly don’t stand up as stand-alone pieces of marketing art. The Hulk’s is especially week, showing a character that seems to be not so much muscled

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• Hostess launches Transformers DVD promotion

  Published: October 4, 2007, 3:42 pm

  Tags: Paramount Pictures, Dreamworks, Home Video, Tie Ins

  Transform Your Entertainment instant win game. Specially marked (read: branded with a giant f*ing robot) packages of Hostess products like Twinkies, Cup Cakes and more will contain a game code that can be entered on a microsite. Entering the code will automatically tell you if you’ve won. 60 prizes are available, with the big one being a

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• Seinfeld, Dreamworks planning Bee Movie promotions and publicity

  Published: October 22, 2007, 2:46 pm

  Tags: Dreamworks, Movie Marketing, Tie Ins

  As the release date draws near Dreamworks and Jerry Seinfeld are cranking up the promotion of Bee Movie, the animated feature Seinfeld stars in, reports Brandweek. Those promotions include Brachs Candy Corn that’s labeled as being made with “real honey” and six toys to be included in McDonald’s Happy Meals. (Note:

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• Movies help Hasbro have a good year

  Published: October 24, 2007, 12:00 pm

  Tags: Movie Marketing, Tie Ins

  has the license for the new installment of the Indiana Jones franchise, the relaunched Incredible Hulk and Iron Man. Of course Hasbro’s success is dependent on the success of the movies. If Iron Man tanks in three weeks (I don’t think it will) then the toys aren’t going to fly off the shelves. Hasbro also will look to

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• Time Warner promotes cable service, Fred Claus

  Published: October 26, 2007, 10:30 am

  Tags: Warner Bros, Movie Marketing, Contests, Tie Ins

  theater system, as well as instant-win prizes like mouse pads and such. The home theater setup is being provided by Circuit City, which will also run promotions for the sweeps in stores.

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• Target to distribute Mr. Magorium toys

  Published: November 3, 2007, 10:00 am

  Tags: Movie Marketing, Tie Ins

  does also have a fast-food tie-in, with Wendy’s offering toys from the movie with their kid’s meals. The food chain will promote the promotion in-store and online. I think it’s really adventurous of Fox Walden to get something like this off the ground, especially with a major chain like Target and especially going into this

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• Weinstein tap Hardee's parent for Igor promotions

  Published: November 18, 2007, 4:00 pm

  Tags: Movie Marketing, Tie Ins, Weinstein

  has been selected by The Weinstein Co. to be the fast food promotional partner for Igor, the studio’s upcoming animated flick, reports The Hollywood Reporter. The deal will have in-store displays for the movie and the four tie-in toys inside restaurant locations. Both chain’s websites will also highlight the movie. CKE is just one

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• Don't ask my how I know, but it's probably not actually like having sex with a tractor trailer

  Published: December 3, 2007, 9:06 pm

  Tags: 20th Century Fox, Movie Marketing, Tie Ins

  future it’s consumed instead of water and has lead to the dying off of all plant life) as an actual drink. Or something. I’m honestly not sure if they have their tongue in their cheek or not. The drink has a website and everything where you can order Brawndo or Brawndo-branded shirts. That seems secondary, though, to the prompts to

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• I Am Legend survival kit

  Published: December 5, 2007, 12:30 pm

  Tags: Movie Marketing, Tie Ins, Warner Bros

  in a world without niceties so a survival pack like this is a good fit for the movie’s promotions.

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• Iron Man action figures and video game trailer

  Published: December 10, 2007, 10:15 pm

  Tags: Games, Movie Marketing, Tie Ins

  three of the movie’s tie-in action figures. I guess there are some mild spoilers with one of the figures, but three out of the four of them are characters we’ve seen in all the trailers and such so far. The toys themselves look pretty sweet and I just might have to be picking one or two of these up for myself my boys. The branding

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• Indiana Jones and the Kingdom of the Crystal Skull comic adaptation cover

  Published: January 3, 2008, 8:00 am

  Tags: Movie Marketing, Paramount Pictures, Tie Ins

  This is absolutely gorgeous cover art for Dark Horse’s comics adaptation of Indiana Jones and Kingdom of the Crystal Skull. Much like a movie one-sheet a comics cover has to draw the audience in by providing some clue as to what they should expect in a graphically interesting way. This cover does just that by looking very much like a movie

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• Images from the Palm-sponsored 27 Dresses screening

  Published: January 13, 2008, 7:52 pm

  Tags: 20th Century Fox, Movie Marketing, Tie Ins

  Remember the Palm-sponsored screenings of 27 Dresses I mentioned the other day? The ones where people were asked to bring in their used bridesmaid dresses to donate to The Princess Project, which donates those dresses to girls who can’t afford prom dresses? Photos are below, along with appropriate credits and a bit more information from a PR

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• Ice.com jeweler signs on to 27 Dresses promotion

  Published: January 11, 2008, 5:00 pm

  Tags: 20th Century Fox, Movie Marketing, Tie Ins

  it created that’s inspired by the movie. A new microsite, HollywoodJewels.com, will be where those ads likely take clickers. That site has been setup by Ice.com to highlight its 27 Dresses lines. It will also probably be used for future such lines inspired by the Matthew Macounaghey/Kate Hudson movie Fools Gold and the sequel The

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