Today's Fresh Blogs...

• Microsoft envisions invasive approach to targeted advertising

  Published: July 31, 2007, 1:55 pm

  Tags: Ads, Advertising, Big Brother, Bigbrother, Marketing, Microsoft, Patent, Patent Application, Patentapplication, Targeted Ads, Targeted Advertising, Targetedads, Targetedadvertising

  order to provide specialized advertising is a new concept or anything, but Microsoft in particular has been on the warpath of late in this very realm. On the heels of a similar ad-based patent application comes documentation that reveals plans to use "biometric sensors, cameras, remote controls, or other accessories" to detect and identify an

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• Kuma Games Teams Up With AFI To Develop New Approach To Dynamic Storytelling

  Published: November 19, 2007, 10:46 am

  Tags: Gamer Life, Afi, American Film Institute, Cartoon Network, Collaboration With Other, Digital Content, Dogma, Fuze, Game Engine, Georgia Institute Of Technology, Groundbreaking, Highly Targeted Advertising, History Channel Series, Kuma Games, Leading Game, Leverages, Mach

  open up the door for highly targeted advertising. The full press release follows the break. New York (November 19, 2007) - Kuma Games, a leading game publisher and developer specializing in high-quality episodic games, announced today the result of their second partnership with the American Film Institute’s Digital Content Lab - a

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• Collective Media Acquires Personifi

  Published: June 3, 2008, 3:01 am

  Tags: News, Collective Media, Personifi, Targeted Advertising

  Online advertising network Collective Media looks to have used some of its recent funding for the acquisition of Personifi, and not for purchasing the domain name collectivemedia.com, as Adam O. previously noted, is a spam link site. No matter. Collective Media, which resides at collective-media.com, has acquired Personifi to enhance its own

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• New Google Campaign Consolidates Targeted AdWords

  Published: July 17, 2008, 3:44 pm

  Tags: Google, News, San Francisco San Jose, Web, Adsense, Advertising, Google Adwords, Marketing, Targeted Advertising

  management of keyword-targeted and placement-targeted advertising campaigns. Simply put, it's to enhance targeting on the Google's network, which allows ads to be placed on specific pages or anywhere on the Web deemed relevant through keyword association. Exciting news? Perhaps not. The ability do channel advertisements through

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• Glam Launches Wellness Vertical for More Targeted Ads

  Published: July 28, 2008, 1:07 am

  Tags: New York, News, Apple, Blogger, Myspace, Myspace Music, Glam Media, Targeted Advertising

  further branching out its advertising network and potentially providing more quality targeting capabilities to participating brands. Aside from display ads and other basic advertising methods, Glam has recently introduced its Glam Applications Platform. We’ve also seen other branding pushes come through Glam with a more recent

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• Report: Yahoo To Let Users Shut Out BT Ads

  Published: August 8, 2008, 11:52 am

  Tags: News, Behavioral Advertising, House Committee On Energy And Congress, Internet Advertising News, Internet Marketing Advertising, Privacy Advocates, Targeted Advertising, Yahoo

  concerns in the online advertising industry as a whole. The House Committee on Energy and Congress recently asked Yahoo and 32 other companies to fork over information on the Web-surfing data they collect to launch targeted ad campaigns. Yahoo already offers an opt-out option for users who don't want targeted ads delivered by Yahoo to

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• Dear Google and Yahoo: Track Me, Please.

  Published: August 9, 2008, 11:11 am

  Tags: Local, Google, Opinion, San Francisco San Jose, Search, Washington Dc, Yahoo, Web, Marketing, Privacy, Targeted Advertising

  advertising is not a perfect science. But it is a far better option than whatever it was that we had way back when. And as for matters of privacy, a tired old adage comes to mind: it's all relative. As you have probably been made well aware already, the House Energy and Commerce Committee, a selection of U.S. congressmen and women,

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