Today's Fresh Blogs...

• Social Media tools in action

  Published: July 20, 2007, 4:16 am

  Tags: Customer Engagement Edelman Facebook Myspace Social Media Web 2 0 Marketing Improvement Europe

  Web 2 is out to get you! Nice title. How about - Web 2 is a great tool to help ensure you (the company) maximises customer service and gets repeat businesses. Uum...not as sexy I know....A company can use social media/web 2 tools to get immediate 356/24 customer satisfaction reports from

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• CRM and loyalty in the Social Media Age

  Published: July 9, 2007, 11:18 am

  Tags: Social Media Web 2 0

  of view. In the 1980s and 1990s companies I worked for (Lotus and Tektronix) spent small fortunes on market research, service and product development to 'gain and retain' customers. We did everything to engage in a dialogue with 'end users' as both companies used distributors and resellers as the sales channel. The issue was by

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• Social media - teenagers heavy users

  Published: July 9, 2007, 8:56 am

  Tags: Facebook Social Media Web 2 0

  3/4's of teenagers use a social media site once a week. This certainly matches our research. In our focus groups what was striking was just how much social media has replaced mobile phone texting and e-mail as a way of communicating and organising social lives. Analysis of activities being reduced to 'fund' time on

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• Waitrose goes Web 2.0

  Published: July 9, 2007, 7:33 am

  Tags: Social Media Web 2 0

  just upgraded its site to Web 2.0 capability and now provides an interactive platform for their customers to engage in Forum discussions. People can Scrapbook' to save articles and recipes as well as make recipe suggestions and post photographs.   What is interesting is to see the feedback from

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• Web 2 and corporate IT

  Published: September 6, 2007, 9:20 am

  Tags: Social Media Web 2 0 Bea

  Many companies can understand the concept and maybe the value of opening their organisation to dialogue with customers but what are the IT issues involved? This is a recent podcast from BEA systems on the subject matter.

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• Onlines sales reach 4b in July

  Published: September 13, 2007, 9:53 am

  Tags: Social Media Web 2 0

  themselves by offering a Web 2.0 social media experience and for the industry to address the security and identity theft issues that stops many consumers buying online.

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• Social Media round up

  Published: September 19, 2007, 4:01 pm

  Tags: Podcast Social Media Web 2 0

  last few days.... Web 2.0 explained   A great video interview on Web 2.0 with Dan Faber, Editor-In-Chief of ZDNet. Dan defines Web 2.0 as a set of technologies that enables connection and collaboration. He could have added engagement and communication. If you want to know what Web 2.0 and

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• Eden project to use Web 2.0 and social media communication

  Published: September 20, 2007, 8:49 am

  Tags: Social Media Web 2 0 Eden Project

  the Eden Project has put Web 2.0 and Social Media communications tools at the heart of a 50m funding submission to the the Big Lottery Fund's Living Landmarks programme. The Eden Project is launching a web site next month to support its bid to create The Edge, a centre that will explore living with

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• P&G - leveraging the Web for conversations with consumers

  Published: September 21, 2007, 12:19 pm

  Tags: Social Media Web 2 0 P Amp G

  on using traditional media for advertising and promotion using the product brand. They have, like every other global brand, kept product R&D and market testing and research under tight control. In the last year or so it has changed strategy and is now focussing on openly engaging with consumers directly and

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• Social Media News Update

  Published: September 25, 2007, 5:39 am

  Tags: Blogging Paul Gillin Second Life Social Media Web 2 0 Ibm Gartner The Economist

  a support query. How does Web 2.0 and the concept of social media tools take CRM forward? This is a question I asked Paul Gillin (author of the best selling book The New Influencers') in my interview with him.    This topic of Web 2.0 and CRM was covered

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• Everything you wanted to know about social media and web 2 but were afraid to ask...

  Published: November 23, 2007, 2:58 am

  Tags: Blogging Social Media Web 2 0

  Check out the top 100 list from Virtual Hosting on bloggers about Web 2.0, blogging and social media.

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• The Changing Performance Landscape - A Retrospective

  Published: December 3, 2007, 12:18 pm

  Tags: Featured Top Post, Opinions, Features, Ad Tech, Adsense, Affiliate, Aol, Cpa Networks, Google, Msn, Search, Social Media, Web 2 0, Yahoo

  followed the rise of social media sites. Interestingly enough, though, the largest of the Internet advertising shows seems to have the least representation from the companies that have captured the buzz. In many ways, it seems counterintuitive that these companies would not make themselves known at Ad:Tech four weeks ago, especially

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• Privacy, a Reality Check, and a Suggestion

  Published: December 5, 2007, 7:34 pm

  Tags: Marketing, Social Media, Web 2 0

  is a stark reminder that social networks only have as much authority to monetize as the users grant to them. In other words, the users are the true owners of the network and without their continued support the network itself loses value very quickly. I do want to address a couple of points, the first being GROW UP, SOMEONE HAS TO PAY FOR

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• S-Commerce, where the E meets the social network.

  Published: December 7, 2007, 1:23 pm

  Tags: Emarketing, Facebook, Marketing, Myspace, Social Networking, Social Networks, Social Commentary, Web 2 0, Youtube, E Commerce, Lemonade Com, S Commerce, Social Media, Web 2 0 Facebook

  blend the transactional and social aspects of this group by involving consumers in promoting and selling their offerings as they pertain to…”All things Llama”? As these social sites become more and more “social”, and people find themselves spending more time on these sites, they become impervious to traditional

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• Coke v Xerox - who has the best strategy in 2008?

  Published: January 10, 2008, 8:57 am

  Tags: Social Media Web 2 0 Xerox Coca Cola

  have had for the last 10 years of wanting "...to shake off the unapproachable tag that we seem to suffer from...and project ourselves as the friendly, dynamic company that we are." Coca-Cola on the other hand is pushing even further into the realms of social media. (Source: MyCustomer.com). This is what the head of

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