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Today's Fresh Blogs...| Watch these videoblogs from BlogHer '07 |
| Published: July 28, 2007, 9:17 am |
| Tags: Amp 039 07 Conference News, Blogher Conferences, Social Media, Blogher07 Vlogs Vlogging Katy Chen |
| I'm happy to introduce Katy Chen, who is videoblogging BlogHer Conference '07. Katy somehow managed to be everywhere on Day One of BlogHer '07. Here's a viewer guide to her vlogs -- and I encourage anyone else who vlogged the day to link their pieces below. Thanks! BlogHer07 Welcome! Why are you at BlogHer 07? Favorite Day 1 BlogHer Sessions read |
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| Latest social media research from Microsoft and Marketing |
| Published: July 24, 2007, 8:04 am |
| Tags: Social Media |
| that Facebook and other social media sites are used very actively to keep in touch with 'friends' and plan social lives. I guess, as with all research, it is how the question is framed and how the participant interprets the data that is being sought. Our understanding is that young people are consuming more online - DVDs via PC |
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| Social Media tools in action |
| Published: July 20, 2007, 4:16 am |
| Tags: Customer Engagement Edelman Facebook Myspace Social Media Web 2 0 Marketing Improvement Europe |
| company can use social media/web 2 tools to get immediate 356/24 customer satisfaction reports from customers. Now what is that worth to a company? Where mistakes have been made (and you will - you are only human after all) you can address the issue by commenting on that persons blog or posting and take |
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| Audio podcasting - 'real time' conference presentation |
| Published: July 11, 2007, 8:23 am |
| Tags: Podcast Unicom Social Media Conference 2007 Web 2 0 |
| and businesses are using social media tools. Sue Charman demonstrated a number of social media tools like Twitter and how she used them in her business and personal use. Jim Moffat talked about virtual teams and what techniques can be used to ensure maximum effectiveness. We are doing 'real |
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| CRM and loyalty in the Social Media Age |
| Published: July 9, 2007, 11:18 am |
| Tags: Social Media Web 2 0 |
| I can see many of the social media techniques and tools that we now have would have been so useful. Instead of having to use sophisticated (or at least what we considered then as 'smart') tools and techniques to try and get a better profile of people we now could just ask them. Instead of trying |
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| Social media - teenagers heavy users |
| Published: July 9, 2007, 8:56 am |
| Tags: Facebook Social Media Web 2 0 |
| 3/4's of teenagers use a social media site once a week. This certainly matches our research. In our focus groups what was striking was just how much social media has replaced mobile phone texting and e-mail as a way of communicating and organising social lives. Analysis of activities being reduced to 'fund' time on |
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| Waitrose goes Web 2.0 |
| Published: July 9, 2007, 7:33 am |
| Tags: Social Media Web 2 0 |
| Waitrose has just upgraded its site to Web 2.0 capability and now provides an interactive platform for their customers to engage in Forum discussions. People can Scrapbook' to save articles and recipes as well as make recipe suggestions and post photographs. What is interesting is to see |
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| UK election 2008 - social media tools in action |
| Published: July 9, 2007, 2:21 am |
| Tags: Social Media Uk General Election |
| and supporters are using social media tools very actively - and creatively. A good analysis by a US newspaper - Indianopolis Star. Could this be a taste of what is to come in the UK? Certainly looking at the age profile of social media tool users it covers most of the voting population. In the US the focus is on voter |
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| Social Media - the impact on the press and the BBC |
| Published: June 22, 2007, 5:16 pm |
| Tags: Social Media Traditional Media |
| The rise and rise of Social Media continues.... Another teen magazine - CosmoGirl - closes as readership and ad revenue declines (Colin Crummy, Press Gazette) The BBC have announced that one of their reporters will use social media tools to report on the Turkish election (Graham Holliday, |
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| Social Media Conference - July 11th and 12th |
| Published: June 22, 2007, 7:06 am |
| Tags: Podcast Social Media Unicom Social Media Conference 2007 Web 2 0 |
| Unicom conference on Social Tools for Business next month (London, July 11th and 12th) and will be sharing our experience of podcasting for clients as a way of getting messages out to internal and external audiences. I have interviewed a number of the other speakers to find out what they will be talking about at the |
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| Social Media networks - a job salary premium? |
| Published: June 22, 2007, 3:45 am |
| Tags: Facebook Myspace Personal Thoughts Social Media |
| with an amazing network of social contacts. People they text and speak to on mobiles and now facebook, MySpace and their other social media sites. Their network of contacts is vast. Far in excess of mine at their age. They are also much more active. Technology lets them be. Now when will the |
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| Be My Friend (on social network sites) |
| Published: July 10, 2007, 2:43 pm |
| Tags: Web 2 0 And Social Media, Technology |
| Daily Grumble: “Social networking is a very difficult area for a new service to break into. How on earth are you going to persuade users of other, more established social networks to come to your service?” Greg Verdino: “Are social media mavens living inside a bubble of our own making, artificially inflating the impact |
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| Tips For Measuring Success Of Your Blog (365 Days In Numbers) |
| Published: May 16, 2007, 3:46 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Blogging, Blog Metrics Framework, Key Metrics For Blogs And Social Media, Key Performance Indicators, Kpis For Blogs, Measuring Blog Success |
| doing. Measuring success of Social Media in general is an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. Here are the important metrics / KPI's (Key Performance Indicators) for measuring success of your blog: Raw Author |
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| Social Media Strategy |
| Published: July 27, 2007, 6:42 pm |
| Tags: Marketing, Blogs, Social Media |
| NYC this week, the topic was social media strategy. This was a good opportunity to think about the topic at a high level. I would break down social media into four major areas: Blogging Twittering (I’m not sold on the "microblogging" term) Virtual worlds Social networking platforms The blogging part is not the |
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| Cisco Acquires Social Networks Company, Why? |
| Published: July 30, 2007, 10:08 am |
| Tags: M A, Social Media |
| companies build their own social networks. Unfortunately, I’m having a had time believing this is a good decision. The move is understandable, though. Based on conversations with three or four different Cisco executives in recent months, it is clear Cisco sees social networking and the wider Web 2.0 phenomenon as ways to drive |
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