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• Yahoo Wisens Up With SmartAds

  Published: August 16, 2007, 11:52 am

  Tags: News, Ad Serving, Behavioral Targeting, Right Media, Smartads, Web 3 0, Yahoo

  their already established SmartAds. The behavioral targeting SmartAds allows display ads to adjust depending on the information known about the user. Ad will shift colors, images and even messages to target the user. These ads were first tested on Yahoo Travel and performed a reported two to three times better than regular display ads. This

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