Today's Fresh Blogs...

Published: August 2, 2007, 1:42 pm

Tags: News, Club Penguin, Disney, Online Games, Rich Media, Social Networking, Web Sites

The Walt Disney Company has announced its acquisition of the adorable virtual world/social networking portal favorite, Club Penguin for $350 million. The company has created an incentive of $350 million in addition to the initial buy through 2009 depending on the growth of Club Penguin's revenue. The club will be renamed Disney's Club Penguin, but

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The Evolution Of EyeWonder

Published: August 16, 2007, 1:48 pm

Tags: Featured Top Post, Spotlight, Features, Eyewonder, John Vincent, Rich Media, Technology

grail of that industry is rich media. One of the largest gems on that grail is EyeWonder. This rich media provider is at the head of its class and is only accelerating in its position. For its part, EyeWonder is in a position to innovate the rich media world in ways that are truly evolutionary. John Vincent, CEO and co-founder of EyeWonder,

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Street View Unsavory In Canada

Published: September 12, 2007, 1:41 pm

Tags: News, Canada, Google Maps Street View, Rich Media, Web Sites

Google Maps may be considered an international criminal, with The Street View feature that launched in May potentially violating a Canadian protection law that focuses on individual privacy. The option gives users the ability to see city streets and detailed pictures of people using a series of panoramic images. There has also been talk at the

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Advertisers Go For Video With ZVUE Networks

Published: September 13, 2007, 12:15 pm

Tags: News, Ad Serving, Handheld Entertainment, Rich Media, Video, Zvue Networks

ads as well as banner ads, rich media ads and in-stream flash overlay through ZVUE. The network will also give advertisers access to specific psychographics and includes verticals including video games, entertainment and music. With the acquisition of eBaum's World, Inc, by the end of 2007 ZVUE Networks

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ON Networks Glues Ads To Video

Published: September 20, 2007, 1:03 pm

Tags: News, Advertising, Creative, On Networks, Rich Media, Video, Web Sites

Networks, Inc., a new-media company that offers original episodic HD shows across the web, TV and mobile announced that many top ad agencies have joined the firm to partner in testing new forms of content-based advertising. Among these agencies are TPN, Carmichael Lynch, Critical Mass and SicolaMartin. ON differentiates itself in that it

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InstantWonder's Ads Change Face Of IM

Published: September 19, 2007, 3:00 pm

Tags: News, Eyewonder, Instant Messaging, Instantwonder, Rich Media, Video

to deploy online video and rich media advertisements across instant messaging platforms including: AOL's Instant Messenger, MSN's Windows Live Messenger, Yahoo! Messenger, ICQ Instant Messenger and MySpace's MySpaceIM Messenger. Through a single media provider, advertisers can reach the largest volume of viewers in the shortest amount of time.

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Olive Promotes Microcontent With ViewPoint 2.0

Published: September 21, 2007, 12:30 pm

Tags: News, Magazines, Microcontent, Newspaper, Olive Software, Rich Media, Technology

Today, Olive Software announced the release their next generation digital publishing platform, ViewPoint 2.0. This platform provides simple solutions for publishers coming up against ad revenue and subscription challenges to capture, preserve, access, componentized, repurpose and monetize content from the web. ViewPoint breaks publication content

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Fox Drops iTunes Price For Shows To $0.00

Published: September 24, 2007, 12:32 pm

Tags: News, Apple, Finance, Fox, Itunes, Pricing, Rich Media Content

these days. The media company has said that it will offer downloads of many series premieres on iTunes for free as of this week. This agreement between Apple and Fox comes after NBCU; the largest provider of iTunes television downloads refused to renew its contract with the software company over a disagreement in download pricing.

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ad:tech London: Network By Big Ben Sept. 26th & 27th, 2007

Published: September 25, 2007, 1:42 pm

Tags: Featured Top Post, News, Features, Ad Tech, Advertising, Affiliate, Conference, Display, Marketing, Rich Media

With fall in full swing, many industry events are being prepared for. OMMA and IAB are happening here in New York City as I type this, but two months from now the ad:tech franchise will make its way to the big apple. Its current stop is in London where marketers from all over the globe are gathering in anticipation for tomorrow and Thursday's

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TRAFFIQ Opens Up Trading Platform

Published: September 26, 2007, 1:26 pm

Tags: News, Advertising, Affiliate, Buying, Display, Finance, Rich Media, Search, Selling

platform to all online media buyers and sellers. The first beta phase for TRAFFIQ was launched in August and in this second phase with open registration; the company is adding and improving functionality for a larger audience. CEO of TRAFFIQ Mark Kahn said, TRAFFIQ was designed to optimize ad yield and return on investment for sellers

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MSN Video Allows Users To Channel Surf

Published: September 26, 2007, 1:01 pm

Tags: News, Display Ads, Microsoft, Msn, Rich Media, Video

Microsoft released the newest version of MSN Video today. This new version allows users and advertisers to find premium and user-generated video easily from the MSN Video inventory. Added to the platform are time-based advertising delivery and community sharing features. MSN Video has also incorporated Soapbox user-generated videos and allows

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comScore Tells You Who Is Looking At Ads

Published: September 26, 2007, 12:23 pm

Tags: News, Comscore, Comscore Ad Metrix Publisher, Display, Measurements, Rich Media

advertising which includes rich media/interactive and static ads. According to Alistair Sutcliffe, comScore's vice president of advertising solutions, Ad Metrix gives advertisers Understanding the reach, frequency and audience composition for an online advertising plan is vital information for any media planner. Ad Metrix provides the tools

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EyeWonder Learns German, Acquires Vendi Interactive

Published: September 26, 2007, 3:19 pm

Tags: News, Ad Serving, Display, Eyewonder, Finance, Rich Media, Vendi Interactive

director of McConnells Multimedia, the media segment of Ireland's largest advertising and marketing communication firm, McConnells Advertising. Vendi Interactive will change

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Checkmate! WAP-based Chess Comes To Mobile

Published: September 27, 2007, 5:38 pm

Tags: News, Gaming, Mobile, Rich Media

Today, Cellufun Inc., a company that specializes in mobile entertainment, launched WAP Chess. This new service is a free, multiplayer chess game that supports real-time play on over 600 handsets, including the Apple iPhone. The mobile chess games allows for all skill levels of play. Amateurs and experts will more likely be matched with human

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Adroit Saves Advertisers Stress & Money

Published: October 1, 2007, 12:27 pm

Tags: News, Ad Serving, Banner, Designblox, Display, Finance, Flash, Rich Media, Technology, Tests

In the fast-paced, ever growing online advertising space, advertisers can become overwhelmed with managing growing budgets and extensive creative portfolios that are up-to-date with the needs of various promotions. Making changes to ad units regularly is usually costly, but necessary for competitive edge. Today, DesignBlox announced the official

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