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• AdWords Admits Top Spot Formula Was Flawed

  Published: August 23, 2007, 4:07 am

  Tags: Sem Industry, Google, Adwords, Cpc, Qulaity Score

  enhancements to the Quality Score factors - quenching any conspiracy theories, it simply admits a flaw in the formula. Since actual CPC is determined, in part, by the bidding behavior of the advertisers below you, your ad's chance of being promoted to a top spot could have been constrained by a factor you couldn’t influence. My own firm

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