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• The Power of Priming

  Published: August 8, 2007, 9:31 am

  Tags: Conference On Disarmament, United Nations, Thornton, Psychology, Priming, Perceptions, Decision Making, Diplomacy

  The human subconscious, it turns out, is more active than we think. And it can be primed in remarkable ways by seemingly mundane objects, smells and sounds, as a recent New York Times article outlined.The article reported, for instance, one recent study by Yale psychologists, which revealed that college students handed either a cup of hot or iced

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