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| Are mobile consumers about to see the name Google on their credit card statements? |
| Published: August 16, 2007, 10:18 am |
| Tags: Local Mobile, Google, Mobile Advertising, Mobile Web |
| as Froogle) as well as the mobile transaction itself in a ‘gateway style’ solution. Personally I can’t see it. Facilitator of Mobile Web growth and capitilisation of ad placement yes, but Google - organisers of the world’s information - an insurance broker - nah! Of course, the success of mobile contextual advertising is |
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| Advertising: Google Jump Further Into Cellphone Ads With AdSense for Mobile |
| Published: September 18, 2007, 4:04 am |
| Tags: Ads, Adsense, Adsense For Mobile, Advertising, Cellphones, Gadgets, Google, Portable Media |
| announcing AdSense for Mobile. The new ad network brings Google contextual ads to the smallest screen for the first time—its current mobile ad service, AdWords, only does search result ads. Like regular AdSense, Google's paying per click—but we wonder how likely people are to click when it's on their phone? Perhaps Google's "two |
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| Advertising: Google Jumps Further Into Cellphone Ads With AdSense for Mobile |
| Published: September 18, 2007, 4:04 am |
| Tags: Ads, Adsense, Adsense For Mobile, Advertising, Cellphones, Gadgets, Google, Portable Media |
| announcing AdSense for Mobile. The new ad network brings Google contextual ads to the smallest screen for the first time—its current mobile ad service, AdWords, only does search result ads. Like regular AdSense, Google's paying per click—but we wonder how likely people are to click when it's on their phone? Perhaps Google's "two |
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| Acquisitions: Nokia snaps up mobile advertising firm |
| Published: September 19, 2007, 3:29 pm |
| Tags: Acquisitions, Aol, Enpocket, Google, Mobile Advertising, Nokia |
| is leaping into the mobile advertising arena with its plans to acquire Enpocket, which sprinkles mobile Web pages with video and banner ads. With mobile phones seen as one of the great unmapped frontiers of advertising, Nokia is preparing to battle with other prospectors like AOL's Third Screen Media and Google, which just announced AdSense |
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| Hilarious Microsoft Windows Mobile advertising campaign - Untamed Workforce |
| Published: October 1, 2007, 7:35 pm |
| Tags: Windows Mobile, Advertising, Campaign, Marketing, Microsoft, Mobile, Untamed, Windows, Workforce |
| to get its Windows Mobile name out there. In “Untamed Workforce,” a new advertising campaign spear-headed by the Untamed Workforce website, Microsoft pokes fun at the “untamed” mobile warrior - apparently the “mobile species” is something of a scientific discovery. The website features hilarious |
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| Nokia completes the Enpocket acquisition |
| Published: October 8, 2007, 2:04 pm |
| Tags: Business, Acquisition, Company Acquisition, Mobile Advertising, Nokia |
| Nokia today announced that it has completed its acquisition of Enpocket, a global leader in mobile advertising providing technology and services that allow brands to plan, create, execute, measure and optimize mobile advertising campaigns around the world. |
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| AdMob Reports On Mobile Ad Market |
| Published: October 23, 2007, 2:16 pm |
| Tags: News, Admob, Display, Impressions, Mobile Advertising |
| on data and trends in the mobile market. The report cover the 1.5 billion ads served in September and includes manufacturer, device and country-specific data on AdMob's top four markets by impressions served: US, UK, India and South Africa. The company hopes to create transparency in the growing market of mobile advertising by releasing free |
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| Rogers & Yahoo Boost Mobile In Canada |
| Published: November 2, 2007, 12:39 pm |
| Tags: News, Canada, Display, Mobile Advertising, Partnerships, Rogers Wireless, Yahoo |
| customers with innovative mobile services. Rogers and Yahoo will continue to offer Canadian high-speed Internet access subscribers with broadband, a Rogers Yahoo! customized portal and browser, Yahoo! Search and services and content from both companies. Under the terms of the expanded mobile agreement, the two firms will bring Yahoo's mobile |
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| Handmark's on board of Nokia Ad Business media offering |
| Published: November 20, 2007, 4:32 am |
| Tags: Services, Nokia, Applications, Announcements, Handmark Mobile Ads, Nokia Mobile Ads, Nokia Mobile Advertising, Pocket Express Ads |
| to work with high quality mobile content publishers like Handmark. Nokia’s vision for mobile advertising is to build an open advertising marketplace that is brand safe.” ---Related Articles at IntoMobile:Q&A with Craig Coffey, VP, Marketing, NokiaAinaCom picks Nokia's business communication solution for its fixed mobile |
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| Mobile Marketing by the numbers |
| Published: November 29, 2007, 8:44 am |
| Tags: Marketing, Marketing Gurus, Mobile Marketing, Mobile Advertising, Mobile Communications |
| than the next frontier. Mobile devices. Picture if you will Vegas, about 50 years ago. Now look at Vegas today. Now, multiply the speed of growth of the mobile marketing industry and compartmentalize that into 4 years. Additionally, advertisers and marketers can look to the mobile universe as a place where they can see growth |
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| Fluc seems like something Google wants |
| Published: December 3, 2007, 7:49 am |
| Tags: Services, Fluc, Mobile Ad Marketplace, Mobile Advertising, Sms Text News |
| spotted that allows both mobile phone users and mobile web site publishers to make money. If you have a mobile phone, you can sign-up to receive ads and coupons relevant to your location and your interests, while making money on the way. But it’s not all in opting-in for ads, there’s also a mobile social network built inside Fluc, |
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| Tech titans vs. telecom giants for control of mobile ad revenue |
| Published: December 6, 2007, 10:34 am |
| Tags: Featured, Goog, Google, Microsoft Msft, Microsoftmsft, Mobile Advertising, Mobileadvertising, Phone Advertising, Phoneadvertising, Telecom, Verizon, Yahoo, Yhoo |
| as fast as possible to the mobile space. As in, mobile phone.But Google already is a leader there as well -- and it's something I've heard from Google CEO Eric Schmidt's lips for over 18 months now: the new frontier is mobile. Mobile search, navigation, browsing and related activities will be brought (hopefully) to a more broad audience due to |
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| Microsoft Launches Ads On MSN Mobile |
| Published: December 10, 2007, 11:23 am |
| Tags: News, Bank Of America, Jaguar, Microsoft, Mobile Advertising, Mobile Pages, Msn, Paramount |
| placing ads on its U.S. MSN mobile page, officially launching itself into the mobile ad market. The U.S. online ad market is worth about $40 billion, and yet there is the potential to make even more money from the mobile market as it is quickly evolving according to Reuters. Advertisements from Paramount, Jaguar and Bank of America will be among |
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| ABI Research: Japan and South Korea leading in mobile advertising |
| Published: December 18, 2007, 9:57 am |
| Tags: Research, Abi Research, Japan Korea Mobile, Mobile Ads Research, Mobile Advertising |
| regions by cooperating with mobile operators in Asia.” ABI Research’s new study, Mobile Marketing and Advertising in Japan and South Korea highlights both conventional and newly developed advertising tools, covering SMS, MMS, mobile coupons, idle screen-based advertising, ringback tone ads, hot codes and hot numbers, vehicle |
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| Cloudy outlook for U.S. mobile (or why your iPhone makes a nice paperweight) |
| Published: January 9, 2008, 1:31 pm |
| Tags: Iphone, Bain, American Marketing Association, Jupiter, Emerging Media, Mobile Advertising |
| make creating ACCESS to the mobile internet difficult- More than 700 mobile phone models are available in the U.S., meaning developers are hamstrung writing for scores of formats.- Google's Android consortium, meant to speed development of a common mobile ad platform, won't be ready until at least summer 2008.2. Shoddy devices make getting ON |
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