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Today's Fresh Blogs...| Top Ten Web Analytics Blogs: July 2007 |
| Published: July 27, 2007, 3:07 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Search Engine Marketing |
| metric for a blog (see: Tips For Measuring Success Of Your Blog). I emailed the 35 web analytics blogs I track for my rankings and they all kindly sent me their feedburner subscriber numbers. Thanks folks (!!). Only one blogger declined to share his feed subscribers, the list is poorer for that. Without further ado here is the list of top |
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| What Makes A Great Conference? Lessons From Shop.Org. |
| Published: July 24, 2007, 4:24 am |
| Tags: Customer Satisfaction, Leadership, Marketing Tips, Web Analytics, Web Metrics, Usability, Search Engine Marketing, Blogging |
| One of life’s wonderful joys is the opportunity to speak at a conference. It is an experience to stand in front of a crowd (remember I am an introvert!) and speak about something I am passionate about. Late last week I gave the keynote at the shop.org merchandising event in San Diego. Usually after a conference I present my key learnings. |
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| I Got No Ecommerce. How Do I Measure Success? |
| Published: July 17, 2007, 3:33 am |
| Tags: Analytics, Customer Satisfaction, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Usability, Search Engine Marketing, Measure Success Of Your Website, Non Ecommerce Metrics, Web Analytics Kpis |
| A vast majority of discourse in the web analytics world is about orders and conversions and revenue. There is not enough of it about non-ecommerce websites, metrics and KPI’s. I hope to shift that imbalance a little bit with this post. :) With a tweak here and a tweak there along with a understanding of your outcomes and you can measure |
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| The People Of Web Analytics: An Hour A Day |
| Published: July 10, 2007, 3:09 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Web Insights |
| I am quite touched by all the pictures I have got of the book. They are from everywhere in the world and in such great well thought out background. Kudos to all of you!! I am deeply grateful (please keep the pictures coming, I will send you an autographed bookmark as a small token of thanks). One of the most amazing thing to me is things about the |
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| Find You Web Analytics Soul Mate (How To Run An Effective Tool Pilot) |
| Published: July 3, 2007, 3:20 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Search Engine Marketing, How To Select A Web Analytics Tool, Web Analytics Pilot |
| Tool Evaluation “Tips From A Tough Life”: In completely random order (with a bit of clean up and some additions)…. * Time: Make sure you tell them that the six weeks for the pilot start after you confirm that the solution (tag) is implemented on the site (and not from when they send you the code). You would need atleast |
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| Web Analytics Data Sampling 411 |
| Published: June 28, 2007, 3:20 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Search Engine Marketing, Data Sampling, Data Sampling Choices, Data Sampling Options, Web Analtyics Data Sampling |
| to tag page x and your marketing department sent off a million direct marketing emails pointing to that page or page y got indexed by Google and is attracting a bunch of traffic now and you have no idea. Code Orange: Sampling data collected from each page: Rather than every single page view on your site being collected there are ways to say |
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| Podcast: Rules, Controversy, People, Success Tips (& talking really fast!) |
| Published: June 26, 2007, 3:21 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Search Engine Marketing, 10 90 Rule, 80 20 Rule, Data Driven Organizations, Enterprise Class Web Analytics, The Search Long Tail, Web Analytics An Hour A Day, Web Analytics Podcas |
| A couple of weeks ago I spent a little bit of time talking to industry guru Bryan Eisenberg about a bunch of really interesting stuff. The result is two podcasts that I, humbly, think are pretty fun. If you know Bryan then you’ll know that he does not shy away from tough topics or asking controversial questions. He does that and more in |
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| 4 Experts, 5 Cities, 35 Of You In Each. Come Have A Conversation. |
| Published: June 22, 2007, 3:11 am |
| Tags: Analytics, Customer Satisfaction, Marketing Tips, Voice Of Customer, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Usability, Search Engine Marketing, Avinash Kaushik, Omniture, Performance Marketing Workshop, Web Analytics Seminar, Zaaz |
| the VP of Strategic Marketing, Omniture. He has been there and done that lots. If you are reading this blog you know me and my background. Here is a summary of the presentations (click here for detailed workshop agenda): Five Secrets to Building A Marketing ROI Organization Does your business need an analytics intervention? Shane |
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| Six Data Visualizations That Rock! |
| Published: June 19, 2007, 3:42 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Amazon Com, Clicktracks, Feedburner, Google Analytics, Heat Map Tables, Lifetime Rank, Tag Clouds, Titlez, Web Analytics Data Visualization |
| I need not target in my marketing campaigns and small cities that just could use some love. Nice. #2: FeedBurner Subscribers Pie Chart. Haven’t pie charts been done to death? There are certainly lots of terrible pie charts, especially in Excel (gets much better in Excel 2007, more on that below). But I love this pie chart in |
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| ACCM Reflections: What Matters To You & How Long It Will Take! |
| Published: June 14, 2007, 3:42 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, 10 90 Rule, 80 20 Rule, Accm, Blinds Com, How To Select A Consultant, How To Select A Web Analytics Tool, Master Metric, Stratigent |
| Who? Daniel Cotlar, Chief Marketing Officer, Blinds.com What? Web Analytics at Blinds.com Why? Critical Few. Our world is blessed with data overload (!) and on this blog you have heard the consistent drumbeat of “critical few”, know what they are and just focus on that. Daniel takes the “critical few cake”! Here is his |
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| Web Analytics: An Hour A Day |
| Published: June 6, 2007, 4:00 am |
| Tags: Analytics, Customer Satisfaction, Marketing Tips, Voice Of Customer, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Usability, Search Engine Marketing, Blogging, Analytics Book, Web Analytics Book, Web Analytics An Hour A Day, Web Decision Making, Web Met |
| will also be donated. Marketing Ideas: Given my cluelessness when it comes to selling books, I welcome your tips / tricks / techniques / hints / suggestions about what I could do to effectively market the book. Amazon Review, please: Once you have the opportunity to read the book I’ll be deeply appreciative if you could consider |
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| Searchnomics 2007 Conference (and Robbin Steif) |
| Published: June 5, 2007, 3:59 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Search Engine Marketing |
| including Search Engine Marketing, Search Engine Optimization, Web Design, Branding and Innovation. For more details please check out the conference agenda. There are some cool speakers at the conference including Marissa Mayer (VP Search Products, Google), Bill Tancer (GM, Global Research, Hitwise -hi Bill!), James Lamberti (SVP, comScore), |
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| Redefining Conventional Wisdom On Enterprise Class Web Analytics |
| Published: May 31, 2007, 3:12 am |
| Tags: Analytics, Marketing Tips, Voice Of Customer, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Search Engine Marketing, Clicktracks, Coremetrics, Enterprise Class Web Analytics, Hbx, Omniture, Unica Netinsights, Visual Sciences, Web Analytics Tools Selectio |
| This blog does not try to court controversy but this post will. I did attempt to stay away from it for a number of reasons, but in the end it was a invitation by the Guru of Web Analytics Mr. Eric Peterson that was simply too hard to resist. With this post I hope to accomplish the following three goals: 1) challenge conventional wisdom on what |
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| Emetrics SFO Reflections: Deliberate, Dig, Understand, Throw A Feast! |
| Published: May 29, 2007, 3:18 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Content Consumption And Visit Distribution, Deliberate Your Data, Digging Into Data, Emetrics Summit |
| Another wonderful Emetrics summit is behind us, I want to thank Matthew Finlay and Jim Sterne for inviting me to be a part of it. This instance of the summit was just as interesting outside the sessions as it was sitting in the sessions. New and old friends, peer bloggers, industry greats, folks who read this blog more than I do :), it was nice |
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| Excellent Analytics Tip #11: Measure Effectiveness Of Your Web Pages |
| Published: May 21, 2007, 3:51 am |
| Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Improve Web Pages, Key Page Level Metrics, Key Performance Indicators, Web Analysis |
| Performance Indicators and tips on how to measure effectiveness of individual pages. The recommendations in this post are roughly in the order in which you would do the analysis (though there is no reason why you could not do each exclusively). At the back of my mind was the fact that when you get to page analysis you can easily get down and |
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