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Today's Fresh Blogs...| Should Stronger Keywords Subsidize Weaker Keywords? |
| Published: July 24, 2007, 9:34 am |
| Tags: Paid Search |
| Some keywords perform great. Some keywords perform OK, and some keywords stink. Today I'd like to write about keyword portfolio economics, asking, Does it ever make sense to use stronger keywords to subsidize weaker keywords? My answer is Yes—when done correctly. Efficiently bidding a large keyword portfolio is not simple. |
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| Ask to Syndicate Microsoft Adcenter Ads |
| Published: July 22, 2007, 12:26 pm |
| Tags: Domain Names Domains, Google, Monetization, Paid Search |
| often. Microsoft's paid search marketplace is still young and and doesn't have as robust a bid-base yet.. If Ask operates like I think they do, it won't display Microsoft ads unless the bid or effective (post rev-share) click-through is greater than Google's (which probably won't be very often). Then again .. there is a |
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| Facebook Schmacebook |
| Published: July 21, 2007, 9:58 pm |
| Tags: Paid Search |
| Sahar sends link: http://www.readwriteweb.com/archives/is_facebook_worth_the_hype.php "This is really a good, telling article, especially the numbers. Note you have more visitors than they do, less overhead, longer track record, and I'm quite sure you make few cents more then they do :) Sahar" ***FS*** Thanks sincerely for the |
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| SEO Sabotage |
| Published: July 21, 2007, 7:53 pm |
| Tags: Paid Search |
| Phil sends link (thanks pal): http://www.forbes.com/2007/06/28/negative-search-google-tech-ebiz-cx_ag_0628seo.html ***FS*** I hear this and I hear yet another reason 'not' to count on Google. Own your traffic distribution channel and control your destiny. |
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| I Dream of Rupert |
| Published: July 21, 2007, 10:39 am |
| Tags: Domain Names Domains, Google, Investing Non Domain Investing, Microsoft, Paid Search, Sports, Television, The Power Of The Internet, Traffic, Type In Traffic, Yahoo |
| split-screen of targeted paid search advertising, married to a relevant Newscorp media content page? Type a cooking name and get a relevant food story from today's Newscorp newspaper... Type Sportscores.com and get ads coupled with the sports section of Foxnews.. Type PersonalLoans.com and get a split-screen with related |
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| Google to Auction Airwaves |
| Published: July 20, 2007, 4:45 pm |
| Tags: Google, Paid Search, The Power Of The Internet, Type In Traffic |
| ghttp://www.ft.com/cms/s/80b57ede-36fd-11dc-9f6d-0000779fd2ac.html Maybe they could buy Verisign give domain names away for free and auction hostname lookups instead, splitting rev-share with the govt. Buy it by the acre.. sell it by the foot. If you can't sell the net-neutrality concept buy the opposing team and play by their rules :) |
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| Google to Do for TV What It did for Web |
| Published: July 20, 2007, 10:38 am |
| Tags: Paid Search |
| Josh sends link (thanks bro): http://www.last100.com/2007/07/19/google-wants-to-do-for-tv-what-it-did-for-the-web/ Reading this story got me thinking about services like Spotrunner who help you to buy unsold (ie. latenight) TV commercial slots across hundreds of little stations and markets.. Could a domainer arbitrage the cost of cheap |
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| As Paid Search Grows, So Grow the Clickfraud Stories |
| Published: July 19, 2007, 8:45 pm |
| Tags: Domain Names Domains, Google, Paid Search |
| http://www.forbes.com/2007/07/19/click-fraud-rise-tech-internet-cx_ag_0719techclick.html?partner=alerts Patrick McDermott sends link: ""For whatever it's worth here's an update on Click Fraud from Forbes- "Click Fraud Goes Viral"Patrick"" |
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| Arbitrage Made Simple.. How You Can Get Rich in 4 Easy Steps |
| Published: July 18, 2007, 9:21 am |
| Tags: Paid Search |
| us with his recent piece on paid-search arbitrage. If I was 18, just getting out of school and I read this piece, I would put college on hold and get into this business in a big way. There is going to be a lot more paidsearch-to-paidsearch arbitrage in the years ahead. I know there have seemingly been efforts on the part of Google to |
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| Yahoo Takeover Target? |
| Published: July 18, 2007, 8:25 am |
| Tags: Paid Search |
| http://business.timesonline.co.uk/tol/business/industry_sectors/technology/article2096456.ece Yahoo makes money with their keyword marketplace (Pay per click model that most domainers are familiar with) but they make about 40% of their revenues from good ole' fashion display (banners, rich-media ads) which they bill at a rate card level across |
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| Valueclick Breaks out It's Wallet. |
| Published: July 17, 2007, 4:17 pm |
| Tags: Paid Search |
| VS sends link: http://www.techcrunch.com/2007/07/16/valueclick-acquires-comparison-shopping-operator-mezimedia-for-up-to-352million Valueclick buys a company I've never heard of for 352Mil. The 2009 earnout portion makes me think Valuclick did the deal in order to bulk up themselves and potentially reflip the assembled piece. Doesn't |
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| Double in 5 |
| Published: July 16, 2007, 11:51 am |
| Tags: Paid Search |
| Josh sends link (thanks J-man): http://technology.guardian.co.uk:80/news/story/0,,2125651,00.html ***FS*** Even if it's wrong and we get 25% .. that's a whole lot.. Double would be one wild ride Mister Toad. |
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| Sahar Goes Further Down the Road With NLP |
| Published: July 15, 2007, 9:05 pm |
| Tags: Friends And Family, Google, Paid Search |
| http://www.conceptualist.com:80/?p=301 Assista is going to be an awesome search-engine Sahar :)) |
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| Blind Spots in Internet Audience Measurement |
| Published: July 15, 2007, 8:40 pm |
| Tags: Paid Search |
| Sahar writes: ""Ok you're gonna love this one.. http://www.nielsen-netratings.com/pr/pr_070711.pdf How do these numbers, a one time usage impressions, compare to owning a domain portfolio where traffic comes back day after day, year after year, decade after decade? Not to mention all the other benefits of owning |
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| "Ask" me how Much Arbitrage I'm Doing |
| Published: July 15, 2007, 8:39 pm |
| Tags: Paid Search |
| http://www.nielsen-netratings.com/pr/pr_070711.pdf An interesting thing I noticed in this report is that IAC is the biggest online advertiser, spending more than $47million in June alone. I wonder how much of that was spent buying traffic from assorted sites to fuel it's "Ask" property? Google has gone out of it's way to |
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