Today's Fresh Blogs...

• Murdoch Comes Out On Top

  Published: July 31, 2007, 2:56 pm

  Tags: Featured Top Post, News, Features, Bancroft Family, Dow Jones, Knight Ridder, News Corp, Rupert Murdoch, The Tribune, Wall Street Journal

  Today the battle ended. Rupert Murdoch has officially been granted enough votes by the Bancroft family to buy Dow Jones & Company, publisher of The Wall Street Journal, for $5 billion. Trusts and family members that represent about 32% of the shareholder vote were reported to have shown their support of the offer, although details are still

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• Stockapalooza

  Published: July 30, 2007, 3:01 pm

  Tags: Featured Top Post, Opinions, Features, Analysts, Finance, Stocks

  than their stock. After posting a better than expected Q1, Amazon’s stock has increased an almost Bidu like 80+% since mid-March. Already hovering near its 52-week high, the stock took off once again upon their announcing strong Q2 numbers. The company earned in revenue 70% of what Google did, but in a show of just how much more

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• Google And CPA

  Published: August 1, 2007, 3:31 pm

  Tags: Featured Top Post, Opinions, Features, Cpa, Google

  Google and CPA by the Editor of DM Confidential News surfaced a little more than a year ago about the beginnings of a Google CPA network. In June of 2006, word started to break about a product called Content Referral where, for the first time, advertisers could pay on a per action basis rather than on a CPC basis. The announcement came at a good

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• The Remnant/Premium Double Standard - Part 1

  Published: August 9, 2007, 2:16 pm

  Tags: Featured Top Post, Opinions, Features, Adinventory, Premium Inventory, Remnant Inventory

  Since the early days of internet advertising, premium publishers have quietly sold online display advertising under a Double Standard: While the largest, most powerful advertisers in the world pay single-to-triple-digit CPMs for premium inventory, smaller direct response advertisers pay pennies on the dollar for the exact same impressions.

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• The Evolution Of EyeWonder

  Published: August 16, 2007, 1:48 pm

  Tags: Featured Top Post, Spotlight, Features, Eyewonder, John Vincent, Rich Media, Technology

  Advertising is the fastest growing industry online today, and the holy grail of that industry is rich media. One of the largest gems on that grail is EyeWonder. This rich media provider is at the head of its class and is only accelerating in its position. For its part, EyeWonder is in a position to innovate the rich media world in ways that are

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• JupiterResearch: Behavioral Better than Contextual Ads

  Published: September 12, 2007, 12:57 pm

  Tags: Featured Top Post, News, Features

  Revenue Science, Inc. has released a study conducted by JupiterResearch that found online users are consistently more receptive to behaviorally targeted advertisements than contextual advertising. Results showed that targeted behavioral ads outperformed contextual ads up to 22%. Also found was that the audience interested in behavioral ads is

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• Targeting Social Networks

  Published: September 13, 2007, 12:46 pm

  Tags: Featured Top Post, Opinions, Features

  The word on the street is that Facebook is preparing to introduce a new advertising plan that will let marketers customize ads for its more than 37 million customers. When you consider the amount of personal information Facebook members have put into their pages, the potential for advertisers is unparalleled as is the value this may bring to the

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• Will News Corp. Replace NBCU On iTunes?

  Published: September 14, 2007, 1:14 pm

  Tags: Featured Top Post, News, Apple, Itunes, Nbcu, News Corp, Video

  In the wake of the NBC battle over pricing with Apple for popular television shows on iTunes, the technology giant is looking for alternatives to fill the void that will be felt when the entertainment network's existing contract runs out. Apple is said to be in talks with News Corp. to license movies and perhaps more TV shows than it already

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• Microsoft Suffers A Blow And Pays A Big Price

  Published: September 17, 2007, 2:14 pm

  Tags: Featured Top Post, News, Antitrust, Finance, Microsoft, Technology, Windows

  Today, Microsoft reportedly lost an antitrust case after the European Union court agreed with a prior ruling that the software giant abused its position in the market to squash any potential rivals. The court upheld the decision that was made in 2004 against the company and will fine them $689.9 million. A lawyer for the company said that the

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• MySpace To Discuss Effort To Customize Ads

  Published: September 18, 2007, 1:54 pm

  Tags: Featured Top Post, News, Features, Advertising, Facebook, Myspace, Web Sites

  Members of the booming social network Web sites treat their individual profile pages as a creative canvas for personal expression. The social networking companies see those pages as a lush target for advertisers if only they could customize the ads. Although Internet companies have talked about specifically aiming their ads since the inception

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• Push Vs. Pull In Lead Generation

  Published: September 20, 2007, 1:21 pm

  Tags: Featured Top Post, Opinions, Features, Finance, Ftc, Lead Generation, Microsoft, Valueclick, Yahoo

  If you follow the public companies within the Internet advertising space, you should have some familiarity with the rise and fall of Valueclick. The stock went from around $13 in the middle of 2006, doubled within five months before the start of this year, and then added roughly 30% more by late May. And, it managed to do this despite much press

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• Why Your Business Needs On And Offline Ads To Survive

  Published: September 19, 2007, 11:52 am

  Tags: Featured Top Post, Features, Iprospect, Jupiterresearch, Offline Advertising, Online Advertising, Web Site

  A recent study by iProspect and JupiterResearch that looks at the influence of offline channels on online search behavior had some very interesting findings that helped confirm what I suspected - that offline media channels are having a major impact on online searches and online purchase behavior. The study found that 39% of online searches that

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• Survey Says: Ad Industry Needs Image Overhaul

  Published: September 24, 2007, 1:21 pm

  Tags: Featured Top Post, News, Features, Adweek, Image, Jwt, Perception, Surveys

  The results are in! JWT and Adweek announced their findings from a study conducted that assesses the difference between the media-create perception of the industry and the actual opinions of American adults. The study, titled Ad Industry Perception Survey, showed that only 14% of Americans respect people in the advertising industry. This

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• ad:tech London: Network By Big Ben Sept. 26th & 27th, 2007

  Published: September 25, 2007, 1:42 pm

  Tags: Featured Top Post, News, Features, Ad Tech, Advertising, Affiliate, Conference, Display, Marketing, Rich Media

  the big apple. Its current stop is in London where marketers from all over the globe are gathering in anticipation for tomorrow and Thursday's events. With preparations being made all year for each stop on the ad:tech tour, the two-day festivities will be filled with educational seminars and networking opportunities that will benefit every

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• Will Microsoft Drop $10B On Facebook?

  Published: September 26, 2007, 4:30 am

  Tags: Featured Top Post, News, Ad Serving, Display, Face Book, Finance, Google, Microsoft, Web Sites

  Yesterday it was reported that Microsoft Corp. is currently in discussions with Facebook Inc. to invest in the social network. The investment could be upwards of $10 billion. According to the Wall Street Journal, Google Inc. has also been approaching Facebook regarding a potential investment. Should Facebook agree to an investment, the privately

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