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• Analysis: Why Some Web 2.0 Sites Will Never Attract Big Ad Dollars

  Published: September 17, 2007, 8:45 pm

  Tags: Advertising, Marketing, Research, Search, Social Networking, Web 2 0, Weblogs, Commercial Intent, Measurement, Metrics

  client.) Their Online Commercial Intent tool uses terabytes of search data to calculate the likelihood of a web site to attract buyers. I took a handful of different URLs and ran them through the Microsoft tool. To give you a sense of a benchmark, Amazon.com has 52% purchase intent. Here are my results (numbers are rounded) ....

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• Does Your Niche Have Commercial Intent?

  Published: May 15, 2008, 7:56 am

  Tags: Adsense, Commercial Intent, Internet Marketing, Microsoft, Search Queries, Tips, Tools

  is likely to have “commercial intent” — i.e., they want to purchase something. The tool returns the commercial intent as a probability between 0 and 1 — the closer to 1 the value, the higher the commercial intent. Let’s try a few examples. Click on the links below to open a new window and see the live OCI

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