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• Apollo Group Inc. Will Acquire Online Advertising Network Aptimus

  Published: August 8, 2007, 4:51 pm

  Tags: Business Of Education, Advertising, Apollo Group, Aptimus, Education, Inc, Shareholders, Students

  online advertising network Aptimus, Inc. in an all-cash transaction valued at approximately $48 million.Plop! $48 million on the table and the Aptimus advertising goes to Apollo Group, owner and operator of University of Phoenix.Apollo Group will "strategically position the company to

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• Phoenix Spreads Wings: Apollo Acquires Aptimus

  Published: August 9, 2007, 12:35 pm

  Tags: News, Ad Serving, Apollo Group, Aptimus, University Of Phoenix, Web Sites

  it will be buying ad network Aptimus for an estimated $48 million which translates to $6.25 a share. With Aptimus, Apollo's reach will only increase. They are already considered one of the biggest online advertising spenders and consistently rank in the top 10 marketers. Brian Mueller, president of Apollo stated the plan is achieving further

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• Brought to You by . . . Anyone?

  Published: June 18, 2008, 12:00 am

  Tags: Brought, You, Anyone, Rob Wrubel, Google Inc, University Of Phoenix, Myspace Inc, Interactive Advertising Bureau, United States, Kate Voegele, Kevin Kells, Aptimus Inc, Facebook Inc, Yahoo Inc, Detroit, Betsy Lazar, Kelly Twohig, Randall Rothenberg, Apollo Group Inc

  One of the nation's leading sponsors of online media, Rob Wrubel lays out as much as $20 million a month for Internet ads. Over time, his firm's ad buys have supported a wide spectrum of Web content, from video clips of rock bands to coverage of the Iraq war, and an array of online names: Facebook,...

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