Today's Fresh Blogs...

• Top Ten Web Analytics Blogs: July 2007

  Published: July 27, 2007, 3:07 am

  Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Search Engine Marketing

  of top ranked blogs on web analytics: Rank July ‘07 Rank July ‘06 Top Web Analytics Blogs Score 1 3 Occam’s Razor by Avinash Kaushik 88 2 New Google Analytics Blog by Jeff Gills 86 3 1 Web Metrics Guru by Marshall Sponder 79 4 New Web Analytics World by Manoj Jasra 72 5 New WebAnalytics.be Blog by Aur lie Pols 53

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• I Got No Ecommerce. How Do I Measure Success?

  Published: July 17, 2007, 3:33 am

  Tags: Analytics, Customer Satisfaction, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Usability, Search Engine Marketing, Measure Success Of Your Website, Non Ecommerce Metrics, Web Analytics Kpis

  button in Google Analytics (or in your favorite web analytics application). Loyalty, Recency, Length of Visit, Depth of Visit. The goal is to use web analytics data to interpret success of a visit to your website. I am embarrassed to admit that until a couple months ago I did not even realize how well these were laid out in GA. I

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• Find You Web Analytics Soul Mate (How To Run An Effective Tool Pilot)

  Published: July 3, 2007, 3:20 am

  Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Search Engine Marketing, How To Select A Web Analytics Tool, Web Analytics Pilot

  save it for your future web analytics tool’s pilot. AK’s Web Analytics Tool Evaluation “Tips From A Tough Life”: In completely random order (with a bit of clean up and some additions)…. * Time: Make sure you tell them that the six weeks for the pilot start after you confirm that the solution (tag) is implemented

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• Web Analytics Data Sampling 411

  Published: June 28, 2007, 3:20 am

  Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Search Engine Marketing, Data Sampling, Data Sampling Choices, Data Sampling Options, Web Analtyics Data Sampling

  impacts a minority of web analytics practitioners, normally only those with large websites with millions of page views per month / week / day. I know that there are lots of you out there. :) When you are generating that much data from your website with your javascript tag based solutions there are a couple of “delightful” problems:

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• Podcast: Rules, Controversy, People, Success Tips (& talking really fast!)

  Published: June 26, 2007, 3:21 am

  Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Search Engine Marketing, 10 90 Rule, 80 20 Rule, Data Driven Organizations, Enterprise Class Web Analytics, The Search Long Tail, Web Analytics An Hour A Day, Web Analytics Podcas

  where Google needs an Analytics Evangelist. Exploiting “the long tail“. Controversial blog topics, such as “What is enterprise-class web analytics software?” Documenting processes in your company, so you can fix them by measuring and optimizing intelligently. Download: Grokcast: Interview with Avinash

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• 4 Experts, 5 Cities, 35 Of You In Each. Come Have A Conversation.

  Published: June 22, 2007, 3:11 am

  Tags: Analytics, Customer Satisfaction, Marketing Tips, Voice Of Customer, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Usability, Search Engine Marketing, Avinash Kaushik, Omniture, Performance Marketing Workshop, Web Analytics Seminar, Zaaz

  Does your business need an analytics intervention? Shane Atchison & Jason Burby Analytics Evolves Automated Optimization and On-site Behavioral TargetingBrent Hieggelke Transform Web Analytics into Performance MarketingDo you find yourself paralyzed by mountains of data?Avinash Kaushik Making it Happen: Creating Your Action

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• Six Data Visualizations That Rock!

  Published: June 19, 2007, 3:42 am

  Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Amazon Com, Clicktracks, Feedburner, Google Analytics, Heat Map Tables, Lifetime Rank, Tag Clouds, Titlez, Web Analytics Data Visualization

  Make Analysis Connectable, Analytics V2). Analytics of any sort is hard enough for most, except perhaps the gifted, and a solid visualization of even the most complex data has an amazing power to transcend complexity and make life for the every day Marketer, Analyst, Ms. Somebody or Mr. Nobody just a tiny bit easier. But more than anything good

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• ACCM Reflections: What Matters To You & How Long It Will Take!

  Published: June 14, 2007, 3:42 am

  Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, 10 90 Rule, 80 20 Rule, Accm, Blinds Com, How To Select A Consultant, How To Select A Web Analytics Tool, Master Metric, Stratigent

  picture: Basic Reporting, Advanced Reporting, Advanced Analysis & Sustained Competitive Advantage. The characteristics of each stage are clearly identified. My Recommendation: Consider doing a critical self diagnosis of exactly what stage your company is in Now ensure that you communicate clearly to your executives what it will take

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• Web Analytics: An Hour A Day

  Published: June 6, 2007, 4:00 am

  Tags: Analytics, Customer Satisfaction, Marketing Tips, Voice Of Customer, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Usability, Search Engine Marketing, Blogging, Analytics Book, Web Analytics Book, Web Analytics An Hour A Day, Web Decision Making, Web Met

  trenches perspective on web analytics. It is a book about Web Analytics 2.0. The book will turbocharge your execution capabilities. Immediately actionable web analytics (your biggest worries covered). In 480 pages the book goes from from beginner’s basics to a advanced analytics concepts. Bonus: Interactive CD: Contains six

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• Redefining Conventional Wisdom On Enterprise Class Web Analytics

  Published: May 31, 2007, 3:12 am

  Tags: Analytics, Marketing Tips, Voice Of Customer, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Search Engine Marketing, Clicktracks, Coremetrics, Enterprise Class Web Analytics, Hbx, Omniture, Unica Netinsights, Visual Sciences, Web Analytics Tools Selectio

  is not successful in its analytics strategy because it uses a Enterprise class web analytics tool. It is successful purely because it has someone really smart who has figured out how to tame the web data collection beast and then create a effective business intelligence environment (data warehouse and BI tools and everything) to meet the

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• Emetrics SFO Reflections: Deliberate, Dig, Understand, Throw A Feast!

  Published: May 29, 2007, 3:18 am

  Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Content Consumption And Visit Distribution, Deliberate Your Data, Digging Into Data, Emetrics Summit

  By The Mission: Web Analytics at the J. Paul Getty Trust Why? Content consumption and throwing a feast. Tim’s presentation had a great title but I have to admit that I also went because I am such a huge fan of the Getty Center in LA. Love tram ride up the hill, love the building and architecture, and oh yes the art is great. You

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• Excellent Analytics Tip #11: Measure Effectiveness Of Your Web Pages

  Published: May 21, 2007, 3:51 am

  Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Improve Web Pages, Key Page Level Metrics, Key Performance Indicators, Web Analysis

  you for that page. Most web analytics tools now give you all the key context you need within easy reach. Here’s what I am talking about from Google Analytics: Or here is how it looks in ClickTracks (click on either image for higher resolution images) The context metrics that you get for your Page Analysis efforts include: Time on Page or

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• Tips For Measuring Success Of Your Blog (365 Days In Numbers)

  Published: May 16, 2007, 3:46 am

  Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Blogging, Blog Metrics Framework, Key Metrics For Blogs And Social Media, Key Performance Indicators, Kpis For Blogs, Measuring Blog Success

  Unique Visitors using a web analytics tool like ClickTracks or Google Analytics or Omniture or WebTrends or HBX etc. But here is the important point: Look at trends. Over time if your trend is going in the right direction you are doing fine. See the last two columns above. While I think that looking at the combo metric is optimal, if you wanted

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• Google Analytics Is Re-Launched: Do These Five Things First In V2

  Published: May 8, 2007, 1:35 pm

  Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Search Engine Marketing, Clicktracks, Google Analytics, Google Analytics Version 2, Omniture, Visual Sciences, Web Analytics Tools, Websidestory, Webtrends, Web Analytics Software

  of Version 2 of Google Analytics today. Over the next few weeks Google will upgrade current GA users to the new version. Many of the most frequent GA users (big or small) already have access to V2 as of this morning (please log into your account and check). Version 2 is so radically different and provides such a compelling value proposition

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• Podcast: Google, Evangelism, Data Privacy, Analytics, Yahoo! & Getting The Web

  Published: May 3, 2007, 1:49 pm

  Tags: Analytics, Marketing Tips, Web Analytics, Web Metrics, Advanced Analytics, Web Insights, Search Engine Marketing, Avinash, Complex Tools, Data Privacy, Google Analytics, Kaushik, Web Analytics Podcast, Web Analytics An Hour A Day

  asked: How did you get into Analytics? Does Google interpret the data that passes thru its servers from an analytics perspective and use it to their advantage? Why write a book on it? What does your job at Google entail - ie What does an “Analytics Evangelist” do? Should there be more about teaching people rather than just create

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