Today's Fresh Blogs...

• Can Bundles Save Free Wi-Fi?

  Published: August 1, 2007, 11:49 am

  Tags: News, Ad Serving, Digitas, Jiwire, Online Ads, Web Sites, Wi Fi Networks

  and provide the kind of ad sponsorship that would offset the costs for free services. The reluctance of advertisers to work with small town advertisers may have found a remedy. Wi-Fi networks are being bundled to sell ads in bulk. Jiwire, an ad firm out of San Francisco reported that ad space in Wi-Fi networks allow brands to operate with

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• MSNBC.com Creates Own Vertical Networks

  Published: August 2, 2007, 12:10 pm

  Tags: News, Ad Serving, Msnbc Com, Vertical Ad Networks

  inventory it can sell to the advertisers. The network will be powered by Publisher's Vertical Network and help the site monetize on various verticals which it has market knowledge and capabilities. This will help the initial break into ad inventory that is currently shared by major ad networks such as Guerilla Nation and Google AdSense. President

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• IAC Drops DoubleClick, Picks Up Atlas

  Published: August 6, 2007, 11:59 am

  Tags: News, Ad Serving, Aquantive, Atlas, Doubleclick, Iac Advertising Solutions

  span several years with IAC Advertising Solutions. Atlas will provide ad serving technology for many of the IAC businesses, which was previously done by DoubleClick. However the deal has been said to have been in the works long before the Google DoubleClick merger. This deal will allow IAC to consolidate its varying publishers into a single

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• Microsoft Test Drives Ad-Supported Apps

  Published: August 6, 2007, 12:57 pm

  Tags: News, Ad Serving, Google, Microsoft, Works 8 0

  $39.99 and offers basic spreadsheets and word processing products. The firm is test-marketing the software as a free ad-supported application which will inform future developments at Microsoft. This announcement came last week when the company announced that it could not allow Google to take away Microsoft's corner on the market, when they

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• Google To Dive Into Mobile Market With GPhone

  Published: August 8, 2007, 11:38 am

  Tags: News, Ad Serving, Google, Gphone, Iphone, Mobile Ads

  year. There will be preloaded Google services on the device which include their email and search engine as well as interactive maps. There has not been much clarification as to what the motivations of the company are exactly, but many industry experts believe that the company is trying to get in on the growing mobile ad market. The phone will

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• Display Meet Email Ads: Datran Acquires Chintano

  Published: August 8, 2007, 12:20 pm

  Tags: News, Ad Serving, Chintano, Datran Media, Email, Eo Com, Web Sites

  and behavioral targeting ad network Chintano, Datran Media will be incorporating the site with their existing email based ad network, EO.com. EO.com was launched this year and was to serve as an email ad network for publishers of newsletters and email lists. These clients can incorporate ads from marketers, but what the firm realized was that

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• Phoenix Spreads Wings: Apollo Acquires Aptimus

  Published: August 9, 2007, 12:35 pm

  Tags: News, Ad Serving, Apollo Group, Aptimus, University Of Phoenix, Web Sites

  that it will be buying ad network Aptimus for an estimated $48 million which translates to $6.25 a share. With Aptimus, Apollo's reach will only increase. They are already considered one of the biggest online advertising spenders and consistently rank in the top 10 marketers. Brian Mueller, president of Apollo stated the plan is

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• Yahoo Wisens Up With SmartAds

  Published: August 16, 2007, 11:52 am

  Tags: News, Ad Serving, Behavioral Targeting, Right Media, Smartads, Web 3 0, Yahoo

  Yahoo is expanding their already established SmartAds. The behavioral targeting SmartAds allows display ads to adjust depending on the information known about the user. Ad will shift colors, images and even messages to target the user. These ads were first tested on Yahoo Travel and performed a reported two to three times better than regular

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• Publicis Picks Up Wcube

  Published: September 12, 2007, 4:28 pm

  Tags: News, Ad Serving, Finance, Modem, Publicis, Technology, Wcube

  buying things. The French advertising firm announced on Wednesday that it has acquired a French online communications agency named Wcube. The firm was bought to boost the reach of Publicis. The newly acquired company will be renamed Publicis Modem France and will become a division of the Publicis Worldwide global network according to Reuters.

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• Bebo Betrothed To Yahoo

  Published: September 12, 2007, 11:24 am

  Tags: News, Ad Serving, Bebo, Finance, Web Sites, Yahoo

  been all the rage and major advertisers and ad servers have been chomping at the bit to have a piece of these online juggernauts. Yahoo Inc., which has struggled with ad revenue in the recent past, has signed a deal to sell most of the display advertising for the leading social network in the UK, Bebo. The capitalization of this trend will

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• CBS Network Adds 350 Sites

  Published: September 11, 2007, 1:27 pm

  Tags: News, Ad Serving, Cbs, Cbs Interactive Audience Network, Video, Web Sites

  some content with the addition of over 350 local television and radio web sites that will be allow the biggest names on CBS to be available across the web. The network will include 29 of CBS's owned and operated television stations, 144 of its radio stations and 183 affiliate stations according to Mediaweek. The network currently includes

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• Heavy Beefs Up Personnel

  Published: September 11, 2007, 1:02 pm

  Tags: News, Ad Serving, Finance, Heavy, Video, Web Sites

  company has kept a strong tradition of creating customized integrations and campaigns for their advertisers, helping the growth of loyal partners. Eric Hadley is coming to Heavy as chief marketing officer in charge of sales and marketing from his former employment as general manager of global marketing at MSN. The new chief technology officer

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• Advertisers Go For Video With ZVUE Networks

  Published: September 13, 2007, 12:15 pm

  Tags: News, Ad Serving, Handheld Entertainment, Rich Media, Video, Zvue Networks

  its own premium online video advertising network named ZVUE Networks. ZVUE will help the company monetize its collection of user-generated and professional video content. Advertisers will be provided a wider reach to the online video market through pre- and post-roll video ads as well as banner ads, rich media ads and in-stream flash overlay

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• Hidden Treasure In Local Search

  Published: September 13, 2007, 4:22 pm

  Tags: News, Ad Serving, Local, Search, Smb

  success. Many firms and advertisers deal with the fragmentation all over the internet and in a new report by Marchex, Inc. titled Unlocking the Potential of the Local Internet, companies can find tips to tighten up business and gain momentum. The report claims that currently local internet only sees about 5% of all advertising in local

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• Pilat Media Rolls Out Personalized Ad System

  Published: September 14, 2007, 4:07 pm

  Tags: News, Ad Serving, Creative, Pilat Media, Video

  Media, a global broadcast management system has launched a new personalized advertising system that adds in appropriate ads based on the household or individual's profile from varying entertainment media formats. IPTV, mobile TV and digital TV will run the platform. The Denver based company manages $20 billion in television ad sales

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