'What Does the Fox Say?' makes the jump from pop chart to bookshelf

Dec. 11, 2013 at 8:40 AM ET

Video: The Norwegian duo behind the viral song “What Does the Fox Say” talks to TODAY’s Savannah Guthrie about adjusting to sudden fame and their new children’s book.

'What Does the Fox Say?'
Simon & Schuster

Earlier this year, Norwegian comedy duo Ylvis (brothers Bard and Vegard Ylvisaker) took both the Internet and an unwitting pop world by storm with their endearingly absurdist song, "The Fox (What Does the Fox Say?)," cheekily postulating an age-old question that's left kindergarteners scratching their little heads for years. Though originally penned as a complete goof, the single (and its suitably silly music video) took off with a vengeance, becoming arguably one of 2013's pop culture highlights.

Video: Brothers Bard and Vegard Ylvisaker – better known as Norwegian comedy-rock duo Ylvis, creators of the viral video “What Does the Fox Say” – perform the catchy hit on the TODAY plaza.

Taking full advantage of their runaway success, Ylvis have pursued the next logical progression and turned their signature song into a children's picture book, richly illustrated in the same whimsical spirit that fueled the Ylvisaker brothers' first furry vision. 

Read a full color PDF of "What Does the Fox Say?" by Ylvis

Video: Norwegian comedy brothers Bard and Vegard Ylvisaker attempt to translate what the fox is actually saying in their hit song, “The Fox (What Does He Say?)” with the help of TODAY’s Tamron Hall.