Visit the TODAY plaza: What you need to know
No trip to New York City is complete without a visit to the TODAY plaza. For more than 60 years, the street-side studio has welcomed visitors of every age from around the world, providing a behind-the-scenes look at America’s favorite morning show.
Whether you’re stopping by to see your favorite anchor or catching a summer concert, it’s a good idea to plan ahead using these tips. Your first step? RSVP for your TODAY visit here.
Where and when. The TODAY plaza is located in Rockefeller Center between 48th and 49th streets and 5th Ave. and the Avenue of the Americas (6th Ave.). Find a map here. TODAY airs Monday through Friday from 7-11 a.m. (Most of the activity on the plaza happens between 7 and 9 a.m.)
Arrive by or before 6 a.m. While the broadcast doesn't start until 7 a.m., you’ll want to get to the plaza early to get a good spot.
Security. Expect to go through security on 48th Street before being admitted.
Bring a sign. If it’s a special day for you — like an anniversary or birthday — let us know. No political statements or profanity please.
Dress the part. Wear comfortable shoes and dress for the weather. The show goes on rain or shine.
Have breakfast. Or bring a snack if you plan to arrive especially early. Rockefeller Center’s underground concourse offers early-morning food options starting at 6 a.m.
Cameras are welcome. Take pictures and share them with friends and family.
Restrooms open at 7 a.m. in Rockefeller Center’s underground concourse.
For best viewing, arrive early and find a spot close to 49th Street, which is where the anchors typically broadcast. An NBC page will greet you on the plaza — feel free to ask him or her questions.
Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales and Willie Geist are regularly scheduled to anchor from 7 to 10 a.m. on weekdays; Kathie Lee Gifford and Hoda Kotb broadcast from the studio regularly Monday through Thursday between 10-11 a.m.; and on Saturdays from 7-9 a.m. and Sundays from 8-9 a.m., it’s Lester Holt, Erica Hill, Jenna Wolfe and Dylan Dreyer.
We want to see you! Share your plaza pictures and video on Twitter, Instagram, Facebook, Foursquare, Vine — whatever social platform you prefer — using the hashtag #TODAYplaza.
After the broadcast… Stop by the NBC Experience Store in 30 Rockefeller Plaza after the broadcast to pick up TODAY merchandise and learn more about other NBC show tapings and tours.
The Toyota Concert Series:
Summer means concerts. TODAY hosts live performances by top musicians every Friday morning in the summer as part of the Toyota Concert Series. Sign up for the TODAY Concert Series newsletter to get the latest information.
Arrive by 5 a.m. Free and open to the public, admission is on a first-come, first-served basis. The plaza has limited capacity, so you should plan to arrive early to secure a spot. Typically, the on-air musical performance takes place during the 8 a.m. hour. Some artists also choose to rehearse in front of fans in advance of the main performance.
Fan passes. A limited number of reserved passes is available with advanced registration starting a week before each concert. Sign up for the TODAY Concert Series newsletter to be the first to know when they become available.
Commemorate your experience with us. We recommend you set your DVR to record TODAY the day you’re planning to be out on the plaza with us so you can show your friends and family! You can also find and share many segments online at TODAY.com. Unfortunately, due to copyright restrictions, we are unable to provide video tapes of the show for purchase.
Socialize with us!
Follow us. We post special announcements and show plans to our Twitter feed, sometimes the night before the show. Also follow our team:
For more info on planning your TODAY show visit, please head to visit.today.com.
This updated post was originally published July 5, 2013.