On Thursday's special edition of TODAY from Vatican City, Matt and Al sported white fedoras to shield their heads from the bright sun beating down on St. Peter's Square. Matt explained that Archbishop Timothy Dolan of New York City had tipped them off to the spiffy headgear, available on the streets of Rome.
"They're basically made of paper," Matt told Meredith Vieira. "They cost six euros, so about 11 bucks. They are well worth the investment."
For style as well as comfort, Al added. Paraphrasing Will Smith in "Men in Black," Al said, "We make this look good."
So good, in fact, that "it's already catching on on this side," Meredith said, as the camera revealed her and Ann wearing white chapeaus, along with the gang in the TODAY control room.
Not to be outdone, Al pointed to the TODAY crew in St. Peter's Square, also wearing white hats. Talk about a fashion fad. Watch the video: