TODAY's Takeaway

TODAY's Takeaway: Share #TODAYSnow pics, vote for your favorite Super Bowl ad

Jan. 3, 2014 at 3:15 PM ET

Matt bundles up to anchor on the plaza, viewers vote for their favorite commercial and Snapchat's CEO says his company did enough.
Matt bundles up to anchor on the plaza, viewers vote for their favorite commercial and Snapchat's CEO says his company did enough.

1. Millions were impacted overnight and throughout the morning as the first big winter storm of the new year dumped snow and dropped temperatures well below freezing throughout the Northeast.

TODAY fans started posting their wintry pics first thing this morning using the hashtag #TODAYSnow on Twitter, Facebook and Instagram. Included in those ice-cold shots: viewers’ adorable animals enjoying the winter weather.

Video: High winds, frigid temperatures and a lot of snow hit the East Coast overnight, and cities are scrambling to manage the impact. NBC’s Ron Mott reports from Boston.

2. The Super Bowl is less than a month away, and that means one thing: ads.

This year Doritos is leaving it up to you, the viewers, to choose a commercial to play on game day — and they’re awarding the creator of the winning ad $1 million. Take a look at the five finalists and cast your vote.

Video: The TODAY team takes a look at four of the five finalists in the Doritos Super Bowl Ad campaign, whose winner will have their video aired during the big game.

3. Snapchat's CEO insists his company was prepared for a security breach, even though days before it was hacked, a security company warned it was vulnerable.

“I believe at the time we thought we had done enough,’’ Evan Spiegel told Carson in an exclusive interview.

Video: Evan Spiegel, 23, CEO of the popular photo-sharing app, speaks out about the site’s massive security breach, downplaying earlier reports that the company had been warned that the site was vulnerable.

4. Could plastic surgery be an answer to bullying? Hoda interviews a 15-year-old girl and explores the controversial choice.

Video: Fifteen-year-old Renata said she wanted to get plastic surgery so she can stop being teased about her nose. Her decision, supported by a nonprofit organization, is spurring discussion about beauty and bullying.

5. Though actor Idris Elba has received award nominations and glowing reviews for playing Nelson Mandela in his new film, it was a thumbs-up from the anti-apartheid leader himself that moved the star.

“I think [Mandela] wanted to find someone who could bring that spirit alive,” Elba told Erica Hill. “Which I was like, me? I was really sort of taken aback by that.”

Video: Actor Idris Elba talks to TODAY’s Erica Hill about playing Nelson Mandela in “Mandela: Long Walk to Freedom.” He says that playing the role of the former South African president, who died last December, has made him want to do more with his own life.

And that’s TODAY’s Takeaway!