June 13, 2011 at 7:41 AM ET
TODAY's Al Roker kicked off the 10th anniversary of Lend a Hand Monday morning with the biggest donation day in the history of the series: more than $1.8 million to AK PRIDE.
The non-profit organization located in Anchorage provides a positive environment for youth after school, emphasizing the importance of education and community service.
"If I can just give someone a meal, or a T-shirt or a dollar, you never know how important that dollar is for that one child," said Ma'o Tosi, the organization's director.
Hear the charity's story and watch their reactions to all of the donations in the video below:
Tosi also talked to TODAY in the clip below about how he motivates the Alaskan youth through music, art, dance and athletics.
Total Lend a Hand Day 1 donation tally: $1,829,332
List of donors:
2(x)ist Men's Underwear
Alaska Backcountry Adventure Tours LLC.
Anchorage: World Wide Movers, Inc.
Johnson Outdoors, Ocean Kayak, Old Town Canoe And Necky Kayaks
Lydnen Transport, Inc.
Navistar And Cascadia International
The Northway Mall
Paula Deen Furniture By Universal
Paula Deen, Smithfield And The United Food And Commercial Workers
Random House Children's Books
Sara Lee, Jimmy Deen, Ball Park And Hillshire Farms
Toyota/100 Cars For Good
Under Armour/NFL Play 60
Want to help out? Let us know here and a TODAY producer may contact you.
And watch the video below for a look at some of Alaska'a greatest traditions and a song sung by one of AK PRIDE's staffers.