Behind the scenes

Randi Zuckerberg: Willie Geist's selfie is 'flattering and slimming'

Feb. 27, 2013 at 1:17 PM ET

TODAY's Willie Geist took his first swing at taking a "selfie" this morning, and according to social media expert Randi Zuckerberg, he's on to something.

TODAY.com caught up with Willie and Zuckerberg to discuss the composition of Willie's selfie (a photo you take of yourself for social media, for the uninitiated), taking a look at both its successes and, well, any potential room for improvement.

Willie posted the picture, consisting mostly of just his forehead and hair, this morning on his Twitter account before co-anchoring the third hour of the show. Willie felt he did a good job of capturing the essence of his personality in the photo.

"I think the thing I did well was to leave my face out of the selfie," Willie said. "I like a little mystery. Can you decipher who the person is based on his giant shiny forehead alone?"

Willie said his biggest concern was creating an unflattering photo.

"I found in some of my earlier takes of it, when you hold (the camera) too low, your face gets all scrunchy and you have chins that you didn’t realize were there before," he explained.

Randi Zuckerberg, founder of Zuckerberg Meedia and sister of Facebook founder Mark Zuckerberg, agreed that Willie's approach was the right one, although she admitted some minor adjustments could do him some good.

"He just nailed that selfie so well," Zuckerberg laughed. "You know, I have to give him props for taking the photo from a high angle because you know, that’s very flattering and slimming to do that."

She said the photo may have been better suited had Willie's hair had it's own Twitter account – and now it now does.

Willie said that for his next selfie, he might make one minor change.

"The only thing I think I'd change is that I only used one Instagram effect." Willie explained. "I may go black-and-white on the next one to add to the mystery, like a noir shot."


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