On the show

Here comes the sun(rise): TODAY introduces a new logo

Sep. 13, 2013 at 8:23 AM ET

We've introduced a new logo!
TODAY
Check out the new TODAY logo!

Just in time for the big move into our new home, TODAY is introducing a revamped logo. 

Starting Monday, the iconic TODAY image will be all orange, conjuring up images of a warm sunrise. To celebrate, we want to feature your gorgeous sunrise photos — tweet them to us with the hashtag #TODAYSunrise.

Video: Hundreds of workers worked day and night to redesign our TODAY home base, Studio 1A, into a modern broadcast’s dream space. See some of the people who put hard work into the transformation before it is revealed on Monday.

For 61 years the show has provided the morning news to America — millions tune in each day to see what's happening in the world and, of course, in their neck of the woods. 

As we reveal the new logo, take a look back at some from the past. Which is your favorite?

A look back at the logo's evolution since TODAY debuted in 1952.
TODAY
A look back at the logo's evolution since TODAY debuted in 1952.


TOP